Working with Blackpool Pleasure Beach and Jordan F1, to conceive, develop and
manage a major PR stunt which raised the profile of BPB and Formula 1. S2 created
and managed a stunt which featured the Jordan F1 car and an F1 driver riding the Pepsi
Max Big One rollercoaster. Promotional posters and flyers were displayed throughout
the resort and adverts placed in the local press.
The stunt resulted in massive TV, press and media coverage with the ‘Big One’ featuring
on BBC One’s Inside Out programme, Sky TV and national newspapers.