World of Wedgwood is a unique visitor experience providing a first class venue and a great day out
where visitors can explore the tradition, history and diversity of this iconic English pottery brand.
After a customer profiling project, S2 was then commissioned to design, develop an implement
a fully integrated on and offline creative campaign across the UK. Spanning commercial radio,
outdoor media, advertising, email and digital communications, the campaign delivered a substantial
uplift in visitors to the venue and online traffic in Summer 2016.