In today’s marketplace, your website is crucial to create an online presence. Good web design and build is fundamental to help people find your business. It establishes credibility and enables visitors to research your products or services. In essence your website is the first line of customer engagement. Read the below basic principles of good web design and build to ensure your website is optimised.
Your site needs to look aesthetically pleasing, in line with your offering and obviously on brand. Visitors need to be engaged when they land on the site, not turned off by an ugly or old fashioned site.
38% of people will stop engaging with the website if the content/layout is unattractive (Adobe)
A good website should be easy to use by visitors, so that they can navigate around your site and find the information they want quickly and easily. A good web designer will provide clear sections and site layout to provide an easy to use navigation route.
The navigation process has a substantial impact on the success of a site and the overall user experience. If your site has a clear user journey, it is likely that you will have fewer bounce rates and users will spend longer on your site, as there will be fewer frustrations.
The average user will leave a website in 10-20 seconds if they cannot find what they are looking for easily and quickly.
Thinking about how users will navigate around your site and their user journey, enables you to design and build a site that is intuitive and provides a good user experience. Developing website wireframes allows you to set, define and fine tune the structural layout of a new site based on user experience. This is an essential part of designing a website, as it highlights any major flaws and helps you to understand what layout and structure will work best to suit your customers, at an early stage in the project.
Responsive websites provide optimal viewing across a wide range of devices from desktop to mobile devices by resizing automatically, negating the need for users to pan across pages or scroll down to see all the content and information. 30% of traffic to websites is from mobile devices therefore search engines give higher authority to websites that are optimised for mobile. Responsive Web design is essential.
Mobile devices now account for nearly 2 of every 3 minutes spent online. (Source:comScore)
Your website should be built to be compliant with World Wide Web Consortium (W3C) Standards. The benefit of which, is greater visibility for your web pages in web searches and providing accessibility for people with disabilities using specialist browsers such as voice browsers & braille browsers.
A content management system (CMS) is a backend interface allowing you to update content on your site. CMS functionality allows you to update all pages or specified pages within your site dependent on your needs. There is nothing worse than having to ask someone else to update your site, wait for the changes and then pay for it!
WordPress is a customizable CMS great for information sites and Magento is one of the best engines for ecommerce sites.
Often we overlook the simple things when building a site. Does your website work? do you have loading issues or broken links. Do the contact forms work properly and does the email address go to anyone to pick up?
Have you a clear contact details and map? Don’t forget the little things as these can be the catalyst for a negative impression or experience.
Building a website with SEO friendly code is essential if you want your site to be found and ranked highly with search engines. SEO- friendly code acts as a guide for search engines providing a clear picture of your websites content. If your website cannot be found in searches it might as well be invisible.
Content on you website needs to be high quality and interesting to engage your target audience and help your site’s ranking in the search engine results. If your content is boring, out of date or not informative, visitors will leave quickly. Fresh content aids search rankings and appeals to visitors as it is up to date and therefore relevant.
One of the biggest frustration’s with website is slow loading times which can be caused by excessively large images, too many java script files or a poorly constructed build.
If you would like any further help with your web design or development, please contact our digital team