Marketing Insight led activity delivers sustainable growth and a better experience for customers whilst delivering improved performance for retailers, consumer brands and categories.
S2’s expertise is focused on engaging with customers and shoppers throughout the entire buying experience. Customer insight to address the questions – Who are they? Where do they live and work? How do we find more like them? What digital advertising should we employ? How do we drive them to stores or online? What motivates them to purchase? To answer these questions marketing insight is needed to gain a deeper understanding of your customer’s behaviours, lifestyles, needs and aspirations.
Ultimately, these actionable insights help brands and retailers to target their investment on the elements of the marketing mix and media channels that will lead to brand growth and enhanced relationships with consumers.
Whether you are a major consumer brand or retailer, the same rules apply and the same big questions need to be answered…Where should we open new stores? Who are our best customers? What range should we promote? What is our pricing strategy? Where are our competitors? How shall we structure our sales team? How can we segment our estate and customer base?
Marketing Insight gained from analytics will provide the answers needed to make informed decisions.
‘S2’s customer segmentation and analysis project enabled us to build a profile of our most profitable, frequent and loyal online and mobile customers at a fraction of the time and cost associated with a project of this size and nature’
Marketing Controller, National Gallery