Category planning helps retailers deliver the right products to the right people, in the right stores and in the right locations in order to maximise sales and profitability.
Brands and retailers spend money and time on new product development and category planning but often lack the insights required to match brand and category profiles to the right target audience in the right locations or via the right media channels.
As a retailer, it’s just as important to know the daytime workplace population and nature of business activity as it is to understand the consumer geo-demographics. If you are a consumer brand, it is vital to match your brand criteria to the underlying consumer geo-demographics as well as being able to identify the best retailers in the right locations to distribute your products.
Using Segmentz®, our data mapping, analysis and reporting tool, we blend brand profiles and sales and profitability with our consumer, workplace, online, mobile, retail and competitor demographics to identify hot spot areas of greatest potential.
The insights required to match brand and category profiles to the right target audience in the right locations via the right media channels.