Using Customer Insight to drive informed business decisions
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Customer Insight

Effective customer insight can help your organisation drive growth and plan for change by turning customer data into actionable insights.

Retailers and brands are continuing to face significant challenges that affect the way they relate to their customers. The dramatic shift away from the traditional high street model and the move to omnichannel has driven an explosion in information overload. Using customer insight to build a competitive advantage is essential, but the question remains as to how to convert raw data into actionable insights?

Brands and retailers need to be able to blend both internal and external store, online and mobile data to understand, describe and predict behaviour and how it impacts on customer interactions.

Embracing the full potential of customer insight and Segmentz®, our unique data mapping, analysis and reporting tool, can transform how you set your objectives to grow your business, enabling you to define your future commercial plans and even how you take specific decisions with individual customers.

Our Customer Insight & Analysis service includes:
  • Development of S2’s ‘Total Picture’ TM by blending customer information with external consumer, mobile, on line, workforce, retail landscapes, competitive pressure and footfall proximity drivers such as travel networks, major leisure venues and shopping centres
  • Understanding customer demographic and behavioural characteristics within catchment areas in the context of local communities and environments
  • Retailer and brand profile segmentation and alignment with shoppers and consumers
  • Mapping attitudinal and behavioural data to existing customers and the total UK population
  • Highly targeted alignment of pricing, range, POS, merchandising, campaign activities and omnichannel promotions
  • Methodologies such as mobile proximity marketing for driving footfall to increase category sales
  • Predictive regional trending of ethnicity, life stage, economic and social changes

Brands and retailers need to be able to blend both internal and external store, online and mobile data to understand, describe and predict behaviour and how it impacts on customer interactions.

If you are looking for our offices,
you can find us at the following address:

Serendipity2

Augusta House

18 Augusta Place

Leamington Spa CV32 5EL

United Kingdom


t 01926 887 555
e [email protected]