Location Analysis how to understand the impact of location
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Location Analysis

Location analysis is the process to help evaluate the impact of location on the buying process. No single location is the same as another. It’s obvious but it’s surprising how often brands and retailers don’t account for this fact.

Store location analysis is a means for businesses to analyse store performance and understand contributing factors on the buying process for that store.

The simple mantra of getting your products into the hands of the right people, via the right outlets, in the right locations is essential to driving return on your marketing spend.

As location analysis provides information on who is within your target catchment, you can evaluate how your store is performing based on the size and potential opportunity in the surrounding area.

A more informed understanding of consumers is not just about where people live. It’s also about where they work, how they travel, where they socialize, their affluence, lifestyles, ethnicity, spending habits and the on and offline retail environments in which they choose to shop. ‘Location’ is a key driver of this process.

Our Location Analysis service includes:
  • Store and estate segmentation to differentiate range, pricing and promotional activity across multiple on and offline channels
  • Store location and catchment analysis to aid estate planning for new openings and closures
  • Identifying external footfall triggers using proximity data on transportation links, places of interest, education establishments, major venues and shopping centres
  • Sales and profit optimisation by category and SKU across individual store and estate
  • New store openings and closures and estate acquisition or disposal strategy
  • Sales opportunity across store estate by defining which stores represent highest consumption opportunity
  • Stores reviewed by shopper and local community environment by blending sales and volume performance data with external consumer, workplace, on line, mobile and retail demographics defined in S2’s ‘Total Picture’ ™
  • Analysis of existing stores and locations to reduce effect of cannibalisation
  • Competitor estate and store analysis

Getting your products into the hands of the right people, via the right outlets, in the right locations is essential to driving return on your marketing spend.

If you are looking for our offices,
you can find us at the following address:

Serendipity2

Augusta House

18 Augusta Place

Leamington Spa CV32 5EL

United Kingdom


t 01926 887 555
e [email protected]