Campaign Insight provides a report addressing the complexities of the total customer journey and how marketing alone cannot influence customer loyalty. In an age with multiple touch points and platforms, how can marketers influence and engage with customers to create long term customer loyalty?
In partnership with Salesforce, Campaign Insight hosted a webinar to discuss the intersection of marketing and service, and how teams, technology and silos can come together to enhance customer loyalty and customer experience. This report examines those opportunities and challenges and explores how marketers can approach customer loyalty more successfully.
The reality of any organisation is that marketing can’t control every touch point our customers encounter – but if we don’t at least influence or get involved in the entire journey, then we waste the work we do to convince a prospect to take the first step.