Marketing has really changed over the years; since your standard printed elements like in-store POS and press, the digital age is taking over and mobile marketing plays a huge role in this. As our main method of communication, wherever you are or whatever you’re doing you always have it, so the world wide web is always at your fingertips!
If you’re not marketing on mobile right now, you may be missing a trick! So get started right away and see how it can benefit your business.
What is mobile marketing?
Mobile Marketing is promotional activity delivered to your mobile or hand held device, displaying messages and adverts, usually as part of a omnichannel approach.
So why should your business use mobile marketing?
As it’s one of our main methods of communication and we can do pretty much anything from these devices, it only makes sense to use this method of marketing, the figures speak for themselves!
There are a number of areas to explore when mobile marketing, such as:
In app based marketing – whereby you would get an advert pop up within the app.
In-game mobile advertising – where you use a third party platform to advertise on, which could be a banner, MPU etc.
Quick Response (QR) Codes which take the user to an on-line purchase location.
Location based marketing, targeting users by the location of their device to alert customers to an offer from a nearby company or venue.
SMS Marketing – sending marketing or reminders text messages to your customers directly using their phone number.
Benefits of Mobile Marketing
So if you are not currently using mobile marketing, it may be time to start considering it for your business. Watch out for the next instalment in our mobile marketing blogs.