Management Team at Serendipity2 | Insight, Strategy & Creative

Management Team

Our senior management team is the best in the industry with our consultants working across traditional, mobile and digital channels and having experience operating in both client and agency side environments.

We have a knack for uncovering intelligence in clients’ data and then in converting these insights into meaningful action. And, because we live in the real world, we make the seemingly complex simple and easy to understand.

As a result of our work S2 won, for the 2nd time in 3 years, ‘Best Use of Data in FMCG’ at Marketing Week’s Data Strategy Awards. This database now underpins much of Coca-Cola’s sales, marketing, operational and financial planning and implementation in the UK.

Carolyn Baines

Carolyn heads up the customer insight and strategic planning team. Carolyn is a senior business executive with considerable experience in strategic data insight led business intelligence solutions, advising leading consumer brands, leisure, hospitality, travel, fashion, grocery and retail companies on business acquisition and retention strategy and delivering cost efficiencies.

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Customer Insight Director

Clare Kiteley

Clare is our commercial director responsible for sales and marketing and is a long timer having been with the company for 10 years and counting...

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Commercial Director

Pete Flood

Pete is the founder and CEO of Serendipity2. Pete has worked with some of the world leading consumer brands and retailers, advising board and senior management teams on business strategy and execution in store, online and via mobile channels.

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Stewart Worthington

Stewart is a senior data analyst, focusing primarily on providing insight to S2’s major clients. His specialisms are Geographical Information Systems and database applications.

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Systems Development Director

Sonia Holmes

Sonia heads up all client relationships within S2. Working with many leading high street brands, Sonia works with customers to provide strategic insight and omnichannel creative execution.

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Client Services Director

Tanya Brittain

Tanya is the Finance and HR Director at Serendipity2. Working closely with both Pete and the senior management team, she has developed robust financial strategies to help increase profitability and company performance.

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Finance Director