Displays are also great ways to incentivise potential customers to purchase and by making the most of this incentive, you can work towards the goal of boosting short-term and long-term sales.
That said, not all sales promotions are successful. When directing your point of sale campaign to the wrong target audience, you’ll notice that it fails to capture the interest of intended consumers.
To get the most out of your promotion, you should make sure you include these tips:
Point of Sale for the right audience
If you aren’t taking your target audience into consideration, you won’t be increasing your sales that substantially. You need to consider the types of consumers coming through your door, then consider what product your display is trying to sell. How do you make this product appeal to this type of customer?
Well designed displays
Well designed displays respond to both the retailer and consumers because of the return of investment. Being creative with your displays will impress the consumer and attract them to find out more.
Displays need to be made entertaining and visual to grab the attention of your target audience. The use of images and headlines should relate to the audience and pull them in.
Make your display stand out by using contrasting colours.
Good use of brand awareness
Point of sale displays are a good use of brand awareness, especially on shop windows. If you’ve introduced a new product in store which you want to market, using those brand guidelines will help people recognise an iconic colour scheme or image and bring them in-store.
Electronic displays using eye-catching visuals
Electronic displays near checkouts are the obvious winners. Waiting in the queue or at the checkout can be time consuming, and having animated advertising for people to look at while waiting really does convert buyers and increase sales.