Businesses need to grow and evolve in order to keep up with the times, and as you grow, you might find yourself in situations where your brand may not feel like it’s doing it’s job correctly anymore. Which it probably isn’t, and there is actually quite a lot of reasons why this could be happening.
Does your company look outdated? Times change and so do trends, if you want to keep your company looking modern and revitalised you have to keep an eye out on current trends, what distinguishes your competitors and keep up or fall behind. A rebrand will bring in a fresh modern image which will help you attract new prospects whilst increasing engagement with existing customers.
Your look isn’t relevant to your customers anymore
Has your target audience changed or shifted, have you tweaked your product or added in new services? If your business tweaks have extended your target audience or shifted the age range then you should consider a rebrand to best suit your existing and potential new customers.
Customers have lost loyalty
Has your business lost customer loyalty ? The loss of loyalty could be because of an outdated or inconsistent brand image or even boring content. A creative rebrand might be the measure needed to create brand loyalty for your customers. Building your brand loyalty will boost sales as loyal customers will purchase products regardless of convenience or price.
Your brand isn’t impactful
Making your branded content impactful can be a real struggle, and if it isn’t done correctly, can make your brand boring. If your brand has resulted in apathy or disinterest, it’s most likely because you haven’t distinguished a compelling way of portraying it. A rebrand could change what was widely apprehended to be dull and make it exciting.
Do you feel like your competitors have an edge over you? A rebrand focusing on your unique edge and point of view, with the use of creativity, can enable your company to out-brand your competitors and engage your target audience.
Some startups experience growth without having been professionally branded. Nonetheless, a rebrand is an important step for young companies as they scale up and challenge more established brands and competitors.
Before you go any further
When considering a rebrand, you must weigh up the pros and cons. With rebranding, there’s a lot of big risks but also big rewards. Before taking this step you must determine strategic reasoning for engaging in the process.
If you have any questions or need any advice regarding branding feel free to email me on [email protected] and if this article has established some key points which your brand isn’t executing, which you need correcting, feel free to get in touch and we can discuss your project.
Blog by Denny Boyle, Graphic Designer, Serendipity2