By blending your own data such as sales with our own external consumer, workplace, on line, mobile, competitor and retail geo-demographic datasets, cross-channel marketing activity can be strategically planned and then implemented at a highly targeted, localised level. With the advances in data collation and technology, activity can be delivered in real time as customers shop in store, receive SMS messages on mobile when in proximity to the store or browse on line from home.
If you are a retailer, it’s just as important to know the daytime workplace population and nature of business activity as it is to understand the consumer geo-demographics. If you are an FMCG company, it is vital to match your brand profile to the underlying consumer geo-demographics as well as being able to identify the best retailers in the right locations to distribute your products.
Having a greater understanding of the impact external influences have on customer buying behaviour is essential for brands and retailers in the battle to win customer loyalty. Our Total Picture™ helps makes sense of theses influences, helping to target investment in the optimum locations and at the right time.
‘Many leading brands and retailers across FMCG, Grocery, Leisure, Hospitality and Travel sectors work with us to help acquire and retain customers with the overriding objective of driving lifetime loyalty’