Serendipity2, (S2), is a leading data driven marketing agency which helps major consumer brands and retailers to acquire and retain customers using data driven insight.
Our expertise is matched by a unique ability to uncover intelligence in clients’ data and in converting these insights into meaningful action. The more a company knows about its customers and prospects, the more effective it will be in communicating with them.
Operating at board and senior management level, we provide data driven insight for CEOs, Sales, Marketing, Operations, Finance and HR Directors on company strategy to help organisations plan and execute business transformation strategies. Underpinned by data science, our services range from sales and marketing strategy, location planning and store segmentation to category planning, store openings and sales territory planning.
In order to learn from past performance and be able to predict more accurately future buying behaviour, it is vital to have an understanding of the dynamics of S2’s Total Picture™.
By blending your own data such as sales with our own external consumer, workplace, on line, mobile, competitor and retail geo-demographic datasets, cross-channel marketing activity can be strategically planned and then implemented at a highly targeted, localised level.
If you are a retailer or venue, it’s just as important to know the daytime workplace population and nature of business activity as it is to understand the consumer geo-demographics. If you are an FMCG company, it is vital to match your brand profile to the underlying consumer geo-demographics as well as being able to identify the best retailers in the right locations to distribute your products.
Having a greater understanding of the impact external influences have on customer buying behaviour is essential for brands and retailers in the battle to win customer loyalty. Our data driven insight provides the Total Picture™, helping to makes sense of theses influences and target investment in the optimum locations and at the right time.
As specialists in the Food, Drink, Leisure, Hospitality, Travel, Retail, Grocery and Fashion sectors, our award-winning customer insight work provides deep level analytical insight and unrivalled expertise in helping to shape, plan and execute strategies for consumer brands and retailers in a rapidly evolving on and offline marketplace.
Our long-standing relationship and extensive data driven work for Coca-Cola, the world’s leading consumer brand organisation, now underpins much of their strategic sales, marketing, operational and financial planning and execution.