The OVO energy Women’s Tour finished in Leamington Spa today, with Chloe Hosking winning in a sprint finish for stage three. S2 employees were caught up in the excitement this event has brought to our town. Interestingly an event such as this bringing crowds in from far and wide and opens up store level activation in the surrounding area to capitalise on this inbound crowd .
S2 understand how brands and retailers can use data insight to maximise exposure and sales around major events. Read our case study on store activation surrounding the Olympics in 2012 by Coca Cola for a great case study.