Creative strategy, promotional events, press and advertising

Brief

Working with Blackpool Pleasure Beach and Jordan F1, to conceive, develop and manage a major PR stunt, which will raise the profile of the BPB and Formula 1.

Action

S2 created and managed a stunt, which featured the Jordan F1 car and driver Ralph Firman riding the Pepsi Max Big One rollercoaster. Promotional posters and flyers were displayed throughout the resort and adverts placed in the local press.

Result

The stunt resulted in massive TV, press and media coverage with the ‘Big One’ featuring on BBC One’s Inside Out programme, SKY TV and national newspapers.

https://www.blackpoolpleasurebeach.com/