Brand strategy, fulfilment service, website design, brochure design


S2 manage a rebate reward scheme for Subway Franchisees on behalf of Coca-Cola European Partners (Coke). Coke required a clear and simple solution for their Subway partner rebate program to ease administration and improve the overall process.

The scheme pays franchisees a rebate payment based on soft drinks and equipment purchased by store per quarter. CCEP required a partner who would be able to manage large amounts of data, make quarterly online payments and provide a good customer experience for Subway franchisees and provide additional value to the Coca Cola service agreement.

Coke and Subway also wanted to be able to produce an informative website and brochure for Subway franchisee owners to use as both an online resource and communication tool.


S2 has managed the Coke Subway rebate scheme on behalf of Coke for the last 7 years. We manage the ongoing payments for Subway Franchisees covering 1700 stores across the UK.

Sales data encompassing 8 criteria is processed each quarter to calculate payments with a full breakdown per store for each Franchisee. Payments are made online via BACS and remittance advice is sent out. Any queries and amends to store ownership are managed by S2 via a dedicated account manager.

The new website, printed brochure, fulfillment and telephone service offered by S2 on behalf of Coke provides Subway franchises with a single port of call for information relating to their rebate payments, merchandising, promotional offers, pricing, drinks dispense equipment and contact list.


S2 manage the rebate programme and website with dedicated account managers who ensure prompt and accurate payments on time within the SLA of the contract between Coke and Subway. Our team provide a professional and effective service acting as an interface between Coke and Subway franchisees.

The interactive and engaging website is used by Subway franchisees as an online resource of readily available information enabling Coca-Cola to provide instant communications and updates to Subway on a regular basis

Our team also ensure that all queries and problems are dealt with promptly and that new store owners are incorporated into the process with ease. CCEP can rest assured that the account is in good hands and managed by our experienced team to help add value to the CCEP Subway Partnership.