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We are an award-winning research, insight and strategic partner to major food and beverage, hospitality, travel and leisure brands helping to deliver business transformation in a rapidly evolving digital and retail world.

Our work is underpinned by data science and technology to help drive business performance and measurable growth.

With a broad base of marketing technology, data analytics, data visualisation, marketing automation and creative execution solutions, we deliver value to brands across both store and digital channels.

Watch our video to find out more about how we can help you.

BRAND’S WE’VE WORKED WITH INCLUDE

INDUSTRIES WE SPECIALISE IN SUPPORTING

food and drink industry marketing
Food & Beverage
Hospitality and leisure roundel
Hospitality & Leisure
travel industry services
TRAVEL & TOURISM
food service industry
Food Service
Hospitality and leisure roundel
Grocery & Convenience

CLIENT SUCCESS STORIES

postmix dispenser
schweppes logo

Our comprehensive research into opinions on post-mix solutions for Schweppes.

Serendipity2 RISE approach - homepage version

We work throughout the customer journey by integrating consumer research, data insight & brand strategy with leading creative design & digital execution, at the sharp end where it really matters.

WHAT CLIENTS HAVE SAID ABOUT US

“S2’s knowledge in the drinks sector is second to none. They’ve previously managed our store level customer and prospect database and the insights gained from this key strategic resource helps drive much of our sales and marketing planning and execution. With their data-driven expertise and revolutionary Google-enabled data mapping, reporting and analysis tool, MarketView, S2 has the capacity to offer something unique.”

Associate Director, Coca-Cola Europacific Partners

S2 advised us on our store and customer segmentation models and were a great fit with our team. We now have a much better understanding of how to position our film programming, food and drink range and promotional activity more effectively.”

Marketing Director, Vue Cinemas

“We’re excited to be working with S2, to explore the benefits of their customer insight and data analysis expertise to aid in the development of consumer segmentations across all of our travel brands.’’

General Manager Retail & Local, TUI

“The quality of the outputs were excellent and to date this piece of research is now shaping Monster’s with food strategy, not just in GB but also with the wider EMEA business. I would happily work with S2 in the future.”

Business Development Manager, Monster Energy GB

BBC Goodfood Shows

“Serendipity2 expertly manage our customer database, providing data intelligence to drive future sales and marketing strategy. Customer profiling and persona development has also helped in the development of a more targeted customer acquisition programme, whilst increasing our customer engagement and retention levels.”

Group Marketing Manager, BBC Good Food Shows

“The provision of pen personas for online customers now enables us to monitor how our different customer segments respond to digital activity, helping us to more effectively shape future strategic online marketing decisions.”

Head of Marketing, The National Gallery

GET YOUR BRANDS
INTO THE HANDS…

OF THE right people

IN THE right outlets

in the right locations

MarketView, our Google enabled data mapping and analysis tool helps consumer brands and retailers to gain knowledge about the geographical distribution of their customer data, and to create maps and reports based on that information to aid future strategy and execution.

GET YOUR BRANDS
INTO THE HANDS…

OF THE right people

IN THE right outlets

in the right locations

MarketView – our Google-enabled data visualisation and analysis software – blends your data such as sales or brand profiles, with S2’s consumer, workplace, population and proximity driver data (eg. places of interest, sports stadia, travel networks, schools and universities) to size the total footfall or digital opportunity.

TCCC AND CCEP RESEARCH

NEWS:

Coca-Cola Europacific Partners and The Coca-Cola Company Hire Serendipity2 for Pan European Consumer Research Project

Bioglobe announcement

NEWS:

BioGlobe Hires Serendipity2 to Lead Rebranding Project for The Blue Planet Expedition Series