S2 working with Coca-Cola on their recent AdeZ Product Launch
AdeZ (pronounced A-deZ) is a new range of on the go plant based drinks created as a healthly lifestyle nourishment drink. With no added sugar, AdeZ is a dairy free smoothie that caters for the health minded.
Carolyn Baines, Strategy and Insight Director at S2, said “we have worked on numerous
similar projects with Coca-Cola over many years such as Powerade, Monster, Relentless,
Innocent, Coke Zero Sugar and Vitaminwater. AdeZ represents another interesting project
where S2 can bring its expertise in research, customer insight, brand strategy and route
to market execution to CCEP and its key retail customers“
As this drink range is also dairy free it is appealing to the growing veganism marketplace.The number of vegans in the UK soared to over 3.5 million since 2016 .
We look forward to bringing you more news about AdeZ in the near future.
Other projects with Coca-Cola