by Clare Kiteley | Jan 10, 2020 | Creative Execution, Topic
Serendipity has been working with Smallpiece Trust for over a year. As a result of our work we were commissioned to develop creative assets to drive an internal communications campaign. S2 designed collateral to communicate and promote the Trust’s new B.E.S.T...
by Clare Kiteley | Jan 8, 2020 | Articles, Topic
Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a severe impact. Inconsistencies across your marketing mix will impair your...
by Clare Kiteley | Nov 27, 2019 | Topic
S2 Welcomes New Clients Onboard. We love working with brands and retailers providing research, insight, strategy and creative that drives sales, market share and return on investment. Out talented team are passionate about what they do, particularly when its around...
by Clare Kiteley | Oct 27, 2019 | Strategy & Insight
Data Visualisation, A Powerful Tool. In an era of technology, big data and customer personalisation, much more is expected of our brands and retailers. This is where data visualisation and mapping can be a great benefit. Businesses need to eeke out every penny of...
by Clare Kiteley | Aug 9, 2019 | Topic
Is Print Collateral Dead? Is there still a place for print collateral? In an age where technology and digital is seemingly taking over, does the humble piece of print collateral still have its place? I hear you ask. In years gone by, marketing channels have been...
