by Clare Kiteley | Jan 10, 2020 | Creative Execution, Topic
Serendipity has been working with Smallpiece Trust for over a year. As a result of our work we were commissioned to develop creative assets to drive an internal communications campaign. S2 designed collateral to communicate and promote the Trust’s new B.E.S.T...
by Clare Kiteley | Jan 8, 2020 | Articles, Topic
Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a severe impact. Inconsistencies across your marketing mix will impair your...
by Clare Kiteley | Nov 27, 2019 | Topic
S2 Welcomes New Clients Onboard. We love working with brands and retailers providing research, insight, strategy and creative that drives sales, market share and return on investment. Out talented team are passionate about what they do, particularly when its around...
by Clare Kiteley | Oct 27, 2019 | Strategy & Insight
Data Visualisation, A Powerful Tool. In an era of technology, big data and customer personalisation, much more is expected of our brands and retailers. This is where data visualisation and mapping can be a great benefit. Businesses need to eeke out every penny of...
by Clare Kiteley | Jul 29, 2019 | Topic
Keyword Strategy If you are looking to get more exposure for your company, then creating the right content with keywords around your topics is a great way to be discovered. Your content should be relevant and should include specific target keywords. Whilst this may...
