Is A Bigger Brand Logo Always Better?
Many businesses think having a big logo is going to be the most, unique, impactful and memorable to customers, but forget to think about the bigger vs smaller brand logos. It is easy to lose sight of what role a logo plays in the businesses branding. Many believe having a logo larger than competitors is the best way to stand out from the crowd.
Impact of Big Vs Small Brand Logos
Bigger logos are noticeable, but it’s the design of the logo people remember and delivering your company’s core message through your logo. You can communicate this through graphics or content used that will attract your audience. Small logos on the other hand can easily be missed if the design isn’t very eye-catching and memorable. A good logo is about balance of both the size and the content, and whether the content is demonstrating the companies meaning and vision.
Brand Logo Size & Usage
One of the key things to consider when deciding on your logo is how you will use it across all the media you currently use and in future. Not all logo sizes and designs will work across everything you use. An example of this is, if your logo is too small and has a lot of detail. It could look great on a webpage and a big sign outside the building, but won’t necessarily work as a profile image on social media.
You can view some great examples of smaller logos in Creative Bloq’s 8 Famous logos that look unbelievably small.
Brand Logo Longevity – Bigger Vs Smaller Brand Logos
Another thing to consider is the longevity of the logo, would you want to use it again in the future by adding a different tagline or changing the colours, here is also where bigger vs smaller brand logos come in to play. Having a smaller logo can allow more room for future experimenting. This includes different graphics and tag-lines and not overpower your headline, or the message your business is trying to make.
Your logo is an essential part of your branding. It is always worth spending the time exploring different designs to get the best logo to fit with your businesses branding. Also, ensuring it communicates your message for your business now and in the future.
Here are some links to our case studies of previous brand logo development: