by Chris Roberts | Jan 22, 2018 | Strategy Insight
Gin consumption hits sales high as consumer drinking habits change. As a gin drinker myself, I was interested to read that gin consumption has increased, with sales exceeding the £1billion mark at the end of last year. In fact gin has grown more than any other spirit...
by Chris Roberts | Jan 19, 2018 | Strategy Insight
Shopper Engagement. Many people often mistake the role of the shopper and the consumer. Whilst they are sometimes one and the same person, often the shopper is not the end consumer and it is only by making this distinction that we can truly understand what engages and...
by Chris Roberts | Dec 4, 2017 | Strategy Insight
Why is consumer insight better than ‘gut feel’? If I had money for every time a client said they knew who their customers were or had a ‘good gut feel’, I wouldn’t need to carry on working. The reality is that a gut feel is never as good as consumer...
by Chris Roberts | Nov 23, 2017 | Strategy Insight
Getting the right location – retail location planning If you’re preparing to open a new retail location, to extend the reach of your existing estate or beginning a start up, identifying the right location with retail location planning, will be the single most...
by Chris Roberts | Sep 15, 2017 | Strategy Insight, Events
We would like to thank everyone who attended our marketing workshop on Tuesday 12th September at Jephson Gardens in Leamington Spa. We had a very successful workshop aimed at companies within the leisure and hospitality sectors. Our interactive workshop on:- How to...
by Chris Roberts | Jun 30, 2017 | Strategy Insight
Big Data, Marketing Insight & Analytics You have an internal insight & analytics team so you have everything covered and don’t need to call in the ‘Big Data’ analytics experts for help or support – right? wrong. Big data, research and analytics has...
