S2 is delighted to be working for ‘The Cayman Islands Department of Tourism’; another client in the travel sector. Serendipity2 is conducting research to measure response to different creative routes, to provide CIDT with a better understanding of what resonates with consumers. This will aid future marketing and advertising strategy for this fabulous travel destination.
Drawing on the travel, leisure and tourism knowledge within our team; online research has been designed to gauge which creative, visuals and communications, resonate most with their target audience.
The objective of the project to:
- Understand what appeals most to consumers, when looking at holiday advertisements.
- Measure interest levels of the islands as a destination, before and after seeing a range of adverts.
- Identify which creative formats receive the strongest overall response .