Coca-Cola Europacific Partners (CCEP) and The Coca-Cola Company (TCCC) have appointed leading food and drinks research, insights and strategic marketing consultancy, Serendipity2, for a pan-European research campaign.

CCEP and TCCC have appointed Serendipity2 to undertake a major quantitative research project across five European markets. Both companies are keen to improve their understanding of why and how people purchase soft drinks in restaurants and cafes (HoReCa environments), and to clarify which in-store, external, and digital Point of Sale and merchandising material has the most positive impact on incidence growth. 

The global drinks giant maintains its position as the biggest drinks company in the world, with over 200 different brands and a presence in 200 countries worldwide.

Our Managing Director, Harriett Type, commented: ‘‘we are delighted to undertake another research project and to be able to share these actionable insights with both Coca-Cola Europacific Partners and The Coca-Cola Company. We have been working with both companies for over 20 years and it is an honour to be part of their continuing success. Their ongoing focus on the changing nature of consumer behaviour continues to solidify their position as the most successful soft drinks company in the world.’ 

For over 20 years, Serendipity2’s team of research, insight and strategic consultants have used data science, technology and industry expertise to help consumer brands and retailers in food and beverage, hospitality, travel, leisure, grocery, convenience, quick service restaurants and high street retail to accelerate business performance and drive measurable growth.