BENEFITS OF EMAIL MARKETING
BUILD LONG TERM RELATIONSHIPS THROUGH EMAIL MARKETING
Email marketing enables brands to engage their potential clients regarding products and services and build long-lasting relationships. Campaigns and communications can be highly targeted and tested to provide in-depth information about customer responses. Additionally, it is one of the most cost-effective channels.
- According to the Digital Marketing Association 47% of customers purchase due to an email marketing message.
- A report published by McKinsey suggests that email is 40 times more effective than Facebook and X (previously Twitter) in helping businesses reach more new customers.
- Email marketing continues to be one of the most cost-effective channels – with an across-industry ROI of 42:1.
- Even with the significant change in the media landscape email marketing continues to be 174% more effective than social media.
Our Email Marketing Services Include
1. Data Driven Email Marketing
- 20 million opted-in GDPR-compliant consumer emails
- 130+ targetable attributes
- Unique behavioural information
- Comprehensive consumer privacy
- S2 to provide full in-house delivery & creative team
2. CRM BUILDS & SERVICES
- CRM consultancy services
- Develop and execute lead generation, including:
- Dedupe against your database
- Managing opt-in & privacy compliance
- Implement CRM platform
- Lead nurturing
3. Inbox Extend: Paid Social Media
- Extend unique email audiences to social platforms
- Types: Static, Behavioural, Modelled Connect your email and social campaigns
- Platforms: Facebook & Instagram
MAXIMISE YOUR CUSTOMER ENGAGEMENT WITH SERENDIPITY2
Using Serendipity2’s data driven approach enhance your email marketing and CRM efforts. Boost campaign impact through advanced social demographic, behavioural and geographic targeting. A few examples include…
- Residential location
- Consumer spending
- Household makeup
- Property type
DATABASE ENHANCEMENT & CRM
Serendipity2 can use your existing data to create look alike targeting for campaigns, thereby extending your reach to the right audience.
With our known and tested CRM technics we can strengthen campaign responses and drive results through sales nurturing.
The results from your campaigns can extend further than email alone. Using our extend technic we can take insight from email campaigns and roll these out across paid social media campaigns to increase the response rates across the major social channels. These results can then feed back into the data to enhance further campaigns.
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