NOT SURE WHICH RESEARCH METHOD IS BEST FOR YOU? WE’VE GOT THE ANSWER
Our consumer & marketplace research services use both qualitative & quantitative techniques to gain a deeper insight into consumers’ attitudes, behaviours & motivations for translation into actionable execution.
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HOW EFFECTIVE CONSUMER RESEARCH BENEFITS YOU
MAKE SOLID BUSINESS DECISIONS
Knowledge is power. Use market research to gain a better perspective and understanding of your market or target audience and ensure that your business stays ahead of the competition.
IDENTIFY POTENTIAL THREATS & OPPORTUNITIES
Research can be utilised as an insurance policy against obvious dangers on the road ahead.; it can highlight certain opportunities or warning signs that may otherwise have been missed.
FACILITATE STRATEGIC PLANNING
By taking the time to invest in your own evidence based research, leveraging the findings and insights, you can be confident that you’ve given yourself the best chance to achieve your business goals.
KEEP CUSTOMERS AS THE CENTRAL FOCUS
Reaching and understanding your customers via research keeps you on top of where you can improve your proposition, customer service or product offering.
WHAT CLIENTS HAVE SAID ABOUT US
“The quality of the outputs were excellent and to date this piece of research is now shaping Monster’s with food strategy, not just in GB but also with the wider EMEA business. I would happily work with S2 in the future.”
Business Development Manager, Monster Energy GB
“ S2 built our store-level customer database and the consumer environment sector models which underpin our sales and marketing strategic planning and execution. Working on numerous projects ranging from go to market, customer pitches, brand launches and sales territory planning to consumer research, category planning, creative design & digital promotions; their expertise in the drinks sector is second to none’’.
Associate Director, Coca-Cola Europacific Partners
“S2 advised us on our store and customer segmentation models and were a great fit with our team. We now have a much better understanding of how to position our film programming, food and drink range and promotional activity more effectively.”
Marketing Director, Vue Cinemas
“We’re excited to be working with S2, to explore the benefits of their customer insight and data analysis expertise to aid in the development of consumer segmentations across all of our travel brands.’’
General Manager Retail & Local, TUI
“Serendipity2 expertly manage our customer database, providing data intelligence to drive future sales and marketing strategy. Customer profiling and persona development has also helped in the development of a more targeted customer acquisition programme, whilst increasing our customer engagement and retention levels.”
Group Marketing Manager, BBC Good Food Shows
“The provision of pen personas for online customers now enables us to monitor how our different customer segments respond to digital activity, helping us to more effectively shape future strategic online marketing decisions.”
Head of Marketing, The National Gallery
We offer the complete range of qualitative & quantitative techniques including:
DATA ANALYTICS
DESK RESEARCH
Ideal to gain a picture of consumer lifestyle, behavioural & market trends, we are experienced at gathering information from on & offline resources.
DIGITAL BRAND TRACKING
Measure important metrics to understand how customers are interacting with your brand.
QUALITATIVE RESEARCH SOLUTIONS
FOCUS GROUPS
Extract as much information as possible on the perceptions & expectations of the group. We work with you to design a focused & flexible discussion guide to explore, discuss & debate ideas with participants.
IN-DEPTH INTERVIEWS
Ideal for research projects requiring a higher level of individual detail. In-depth interviews run through pre-defined topic areas, enabling the trained interviewer to clarify & explore attitudes & behaviour.
ETHNOGRAPHY
Based on in-situ observation & interaction (e.g. in-store or in-home), ethnography can uncover extremely valuable insight by helping to identify & analyse unexpected issues.
QUANTITATIVE RESEARCH SOLUTIONS
ONLINE SURVEYS
A cost-effective means of obtaining feedback from a larger volume of participants. Respondents can be pre-screened to target specific audience profiles. A proven technique designed to qualify, measure & quantify participants’ answers.
FACE TO FACE/ ON SITE RESEARCH
Our experienced team can provide on-site surveys to gain feedback on customer satisfaction and experience. This is a useful tool to deliver real-time quantitative data feedback on site.
Our qualitative and quantitative market research techniques span brand development, innovation, market trends, consumer brand and product perceptions, media communications, social media listening and customer experience.
You might be looking to launch a new brand to market or understand the sales performance differences and consumer perceptions of existing ones, in-store and via social media.
Your objective might be to drive innovation, range, pack size or price points or assess the effectiveness of your new digital marketing campaign.
Or perhaps you need to develop more robust consumer brand profiles or simply want to improve in-store customer experience via interviewing consumers and staff at the sharp end.
We can manage your research project from initial design and campaign management, through to results analysis and final reporting.
Royal Caribbean International
Qualitative Focus Group
A programme of qualitative research provided RCI with feedback on consumer perceptions, motivations and underlying reasons that affect their choice on holidays. Understanding perceptions and motivations around cruise holidays enabled RCI to ensure marketing material was targeted appropriately to consumers.
Whitley Neill Gin
Brand Positioning, Online Survey & Focus Groups
Research was required to gain a better understanding of consumer habits and behaviours around gin consumption amongst existing customers and the wider gin category,, to drive both on trade out of home consumption and home sales.
Coca-Cola Freestyle
Online Survey
The online survey helped provide valuable data to understand consumer interest around the Freestyle machine, occasions, behaviour and marketing messaging that would resonate with the target user groups. This insight helped to substantiate the consumer profiling project and along with focus group research, helped define and develop the Freestyle roll-out launch. strategy.
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