Stewart Beale Joins Serendipity2
Stewart is a senior commercial leader with over 25 years industry experience working for prestigious Consumer Goods companies including Coca-Cola, AB-Inbev and Carlsberg. His experience spans across...
Unlocking actionable Insights from your data analytics
In an age where data is at our fingertips, it’s easy to get caught up with the overwhelming amount of data available. How do you get the most value out of your data?.... By ensuring that data...
D’Amazonia – New Tea Client for Serendipity2
Serendipity2 (S2), is excited to announce that it’s working with the rapidly expanding tea company, D’Amazonia, to help drive online and retail growth. D'Amazonia was founded in 2020 by a Brazilian...
Smart people can be creative…
https://youtu.be/zlX4DrAYt04 It's true, the team at Serendipity2 are mainly analytical and strategic but we create beautiful work too. Check out Serendipity2...
Marketview Intro Video
https://youtu.be/tazGJ9I2vD8 You don't have to work blind any more, MarketView™ is our unique data visualisation tool that ensures you can always see clearly. It's designed specifically for...
2 New Appointments for Serendipity2
Serendipity2 annouces the apppointment of two very experienced people in Mike Nalder - Strategy & Insights Director and Neil Jenkinson - New Business Development Director. We are delighted to...
How Has Covid-19 Affected Consumer Behaviour
Covid has dominated the backdrop to how major consumer brands and retailers engage with their customers across both on and offline channels, but over the past 12 months, how has covid affected...
Carlsberg Marston’s Digital Project
Carlsberg Marston’s Brewing Company is one of the 'newest' historic brewers in the UK. Formed out of a joint venture between Carlsberg UK and Marston’s PLC, who are both shareholders, together they...
New Travel Client for S2 – The Cayman Islands
S2 is delighted to be working for ‘The Cayman Islands Department of Tourism’; another client in the travel sector. S2 is conducting research to measure response to different creative routes, to...
Food Service Delivery Growth
Food service delivery is one of the fastest growing channels and an important segment within the out of home food service market. The pandemic has accelerated this growth and consumer uptake from a...
Mike Nalder joins S2 to head up our Strategy & Insights Team
S2 appoints Mike Nalder as Strategy & Insights Director. Leading data-driven marketing agency, Serendipity2, has appointed Mike Nalder to replace Carolyn Baines to lead their Strategy &...
Consumer Research – Stats on New Consumer Behaviour Trends for 2021
It’s been a tough 2020; the pandemic shifting how we, as consumers, feel and behave. Here are a few interesting facts and statistics about consumer behaviour trends for 2021 and how they relate to...
CEO & FOUNDER PETER FLOOD: A POSITIVE OUTLOOK FOR 2021
Our CEO, Pete Flood, shares his views on how those brands that respond best to the the rapid shift in our increasing concern for the environment, the growth in health...
Skinsmiths UK Customer Research & Profiling
S2 has been appointed by Skinsmiths, a skincare company with 9 high end clinics in London that is now looking to sell their skincare products online direct to consumers. Skincare UK...
Whitley Neill Consumer Research
Serendipity2 apppointed to provide Whitley Neill Consumer Research & Profiling. Whitley Neill Target Audience S2 has been working with Whitley Neill to better understand the behaviours of their...
How has Covid-19 affected consumer behaviour ?
The pandemic this year has seen consumers experiencing conditions never seen before. Restrictions on our movements, shopping, social behaviour and for extended...
Data Analyst, Strategy & Insight Division
We are currently looking to recruit a Data Analyst who has experience of working in FMCG, Leisure or Hospitality either agency or client side. Applicants should have a track record showing the...
Mike Housley Joins Serendipity2 to Accelerate Growth
Experienced data and SaaS entrepreneur, Mike Housley, has been recruited to join the board of leading Consumer and Retail data driven marketing agency Serendipity2 (S2). Housley comes in as Non...
Reactivating the high street by mapping Covid consumer confidence levels at outlet & estate level, using data visualisation tools.
A demo to show mapping for consumer perception of risk (high, medium and low) to the UK population. Our mapping provides the ability to overlay retail estates and outlets at point level. This...
How will consumer behaviour change because of Covid-19?
Consumers in Lockdown As lockdown restrictions ease, we are entering into a new world for brands and retailers.Consumers have been forced to stay at home in lockdown. This is a once in a lifetime...
How will Covid-19 Impact Retail & The High Street in Future?
When lockdown hit on 23rd March 2020, no one could fully appreciate the impact lockdown would have on all our lives. From schools closing, offices being told to work from home, business’ furloughing...
Serendipity2 – How to adapt to working from home
Working from Home during Covid-19 With more than half the UK workforce working from home, Serendipity2 included, we thought it would be good to share some hints and tips on how to be effective. Many...
Design for Internal Communications Campaign
Serendipity has been working with Smallpiece Trust for over a year. As a result of our work we were commissioned to develop creative assets to drive an internal communications campaign. S2 designed...
How important is Brand Alignment for Growth?
Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a...
New Client Wins
S2 Welcomes New Clients Onboard. We love working with brands and retailers providing research, insight, strategy and creative that drives sales, market share and return on investment. Out talented...
Data Visualisation for Brands & Retailers
Data Visualisation, A Powerful Tool. In an era of technology, big data and customer personalisation, much more is expected of our brands and retailers. This is where data visualisation and mapping...
How to Use Keywords to Boost Traffic to your Website
Keyword Strategy If you are looking to get more exposure for your company, then creating the right content with keywords around your topics is a great way to be discovered. Your content should be...
Rose Creative Awards 2019
Serendipty2 has entered the Rose Creative Awards for our work on a web design and build project for Coca-Cola. These prestigious awards help to celebrate the talent within the creative industry....
Creating a Customer Profile
Creating customer profiles to better understand your customers. A customer profile is a way to create a portrait of your customers to help make business decisions around products or services. If you...
Welcome from Peter Flood
Peter Flood, owner of S2, gives his highlights of 2018 and outlook for 2019 Welcome to the first edition of our quarterly 2019 newsletter; we’re looking forward to an exciting year ahead and hope...