BEWICHED COFFEE
BRAND DEVELOPMENT, WEBSITE DESIGN & BUILD, SOCIAL MEDIA STRATEGy, CUSTOMER JOURNEY DEVELOPMENT, DIGITAL & PRINT BASED CAMPAIGNS
“‘S2’s expertise in food & drink marketing has helped Bewiched Coffee to develop our retailing proposition across website design & build, as well as customer journey planning. They’ve also helped drive our unique brand positioning in a highly competitive marketplace which, in turn, has provided a great platform to launch our hugely exciting Bewiched Coffee franchise model. I have found the team at S2 knowledgeable, approachable & very detailed.’“
Matt Fountain, Managing Director, Bewiched Coffee
The Brief
Bewiched are an independent coffee chain, founded by Northampton entrepreneurs and have 16 shops including a drive thru in Moulton Park.
The team at Bewiched required a fully integrated marketing strategy spanning key services areas including website design and build, packaging, digital promotions, social media strategy and in store collateral.
Our Approach
Based on our research and experience within this sector, S2 designed and developed a new website, which allows customers to navigate through much more easily and find key menu items and store locations. We have also designed a range of digital promotions to be used for key events such as the Queens Jubilee and aligned the overall social media strategy.
S2 have also been focusing on the overall strategic direction of Bewiched and how to help grow the brand in line with the company’s ethos and values whilst incorporating the local community which is central to Bewiched / the brand. Find out more about our communication strategy offering.
The Result
Bewiched now have a striking new website that embodies the values of this exciting brand, along with providing key information to their customers easily.
S2 have also developed strategic documents, that have helped Bewiched sign a new franchise deal with the Heart of England Co-operative Society that could see them opening up to 40 stores in the next four years.
INTERESTED? AWESOME! LET'S GRAB A COFFEE
Fill in the details below and we'll call you back.