Marketing Channels: How Brands Are Being Discovered

Marketing Channels: How Brands Are Being Discovered

FEATURED ARTICLE JULY 2023: Marketing Channels: Consumer Brand Discovery By HARRIETT TYPE, CLIENT SERVICES DIRECTOR FEATURED CONTENT: #1. Brand Discovery – A Definition #2. Top 10 Channels People Are Using For Brand Discovery? #3. Variations On Brand Discovery Through...
Drive Your Business With Brand Guidelines

Drive Your Business With Brand Guidelines

FEATURED ARTICLE MARCH 2023: Drive Your Business With Brand Guidelines  By HARRIETT TYPE, CLIENT SERVICES DIRECTOR FEATURED CONTENT: #1. What are brand guidelines? #2. Why are Brand Guidelines Important? #3. SUMMARY 7 What are brand guidelines? There are a few...
Diageo – Developing a Go-to-Market Strategy

Diageo – Developing a Go-to-Market Strategy

DRAUGHT COCKTAILS CASE STUDY Developing a winning GO-TO-MARKET Strategy CLICK HERE TO READ MORE ABOUT THIS PROJECT 7 The Brief – Adopting a more informed approach for a Go-to-Market strategy Diageo is the global leader in premium alcoholic drinks. With over 200...
Top 5 marketing trends for 2023

Top 5 marketing trends for 2023

FEATURED ARTICLE DEC 2022: Top 5 marketing trends for 2023 By HARRIETT TYPE, Account DIRECTOR – CREATIVE & DIGITAL FEATURED CONTENT: #1. The Changing Face of the High Street #2. Hybrid Working is Here to Stay #3. The Metaverse will be Embraced #4. Growing...