Royal Caribbean International is a cruise line offering holiday cruise experiences, one of the largest cruise operators for the last 40 years. RCL wanted to gain a better understanding of their customer segments to drive actionable insight that will aid customer targeting.
It’s not just where RCL customers holiday, it’s how they holiday. RCL ships are the biggest, most revolutionary adventure playgrounds on the waves. Recent refitting’s of the ships have added more wow factor –from 10-storey slides and robotic bartenders to skydiving simulators and West End entertainment. Now is the time for RCL to ensure they are communicated to the right people in the right locations.
S2 are delighted to be working with RCC and look forward to sharing more about our work in the future.
Articles about the changing face of Cruise Holidays
Younger generations are showing the highest level of interest in taking an ocean cruise, according to recent figures from market research firm, Mintel. Telegraph, 2019
Once the preserve of retirees, cruises are now seen by millennials as a cool way to enjoy every minute of a holiday, including the time spent travelling to multiple destinations. Market research firm Mintel has found that 38% of those who are interested in taking a sea cruise in the next five years are aged 16-34, while 34% are aged 35-54 and only 28% are aged 55-plus. The Guardian Travel 2019