by Chris Roberts | Dec 15, 2020 | Customer Research, Topic, Serendipity2 Articles
The pandemic this year has seen consumers experiencing conditions never seen before. Restrictions on our movements, shopping, social behaviour and for extended periods of time. It’s obvious that we’ve all had to adapt; working from home, connecting and socialising...
by Chris Roberts | Apr 17, 2018 | Strategy Insight, Serendipity2 Articles
Importance of Profitable Customers? How can retailers ensure they are engaging with their ‘best’ and most profitable customers? Today’s retail climate is extremely competitive with customers increasingly switching between brands, favouring discounts and...
by Chris Roberts | Dec 4, 2017 | Strategy Insight
Why is consumer insight better than ‘gut feel’? If I had money for every time a client said they knew who their customers were or had a ‘good gut feel’, I wouldn’t need to carry on working. The reality is that a gut feel is never as good as consumer...
