Actionable insight is a term in data analytics and big data for information that can be acted upon or information that gives enough insight to drive decisions.
At S2, we understand that data analysis and marketing insight is only as good as what you can achieve or learn from it. We aim to provide actionable insight from all client projects, ensuring we are providing you with the tools and knowledge to overcome obstacles or improve operations, sales and marketing strategy.
Data driven actionable insight, links data science to marketing execution as part of a fully integrated approach. From sales promotion, digital advertising and campaign management through to brand strategy, identity and social media, S2’s creative division offers high quality, inspiring graphic design and digital communications through our in-house design studio managed by our attentive account management team.
We boast an impressive range of blue chip and SME clients due to the combination of our creative work and our ability to use insight to target, acquire and retain customers for our clients.
In order to deliver communications that inspire and connect with your customers and prospects, you need to understand their buying behaviour across multiple channels in store, on line and mobile.
Shopping behaviours are constantly evolving, but this represents new growth opportunities which can be harnessed to improve customer engagement and sales.
The importance of customer and shopper insight to drive key sales, marketing and operational decisions is clear. The more a company knows about its customers and prospects, the more effective it will be in communicating with them, this is known as obtaining actionable insight. It doesn’t matter if they’re manufacturing chocolate bars or running a pub retail operation, customer data is at the heart of this.
We have over 15 years experience working with some of the world’s major brands and retailers. Our award winning reputation stems primarily from our work in the Food, Drink, Leisure, Hospitality, Travel, Retail, Grocery and Fashion sectors where our on the job experience, in both client and agency environments, sets us apart from other agencies who tend to stick to theory.