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Our award-winning consumer research agency uses both qualitative and quantitative market research techniques to gain a deeper insight into consumers’ attitudes, behaviours and motivations for translation into actionable execution.

We offer the complete range of qualitative & quantitative techniques including:

DATA ANALYTICS

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DESK RESEARCH

Our researchers are experienced at gathering information from on and offline resources. Ideal to gain a picture of consumer lifestyle, behavioural and market trends.

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DIGITAL BRAND TRACKING

Brand tracking to measure important metrics to understand how customers are interacting with your brand.

QUALITATIVE RESEARCH

FOCUS GROUPS

Our qualitative team provides focus group moderation to elicit as much information as possible on the perceptions and expectations of the group. We work with you to design a focused and flexible discussion guide to explore, discuss and debate ideas with participants.

IN DEPTH INTERVIEWS

Ideal for research projects requiring in-depth individual detail. In-depth interviews run through pre-defined topic areas,  enabling the trained interviewer to clarify and explore attitudes and behaviour.

ETHNOGRAPHY

Based on in-situ observation and interaction (e.g. in-store or in-home), ethnography can uncover extremely valuable insight by helping to identify and analyse unexpected issues.

QUANTATIVE RESEARCH

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ONLINE SURVEYS

A proven technique designed to qualify, measure and quantify participants’ answers. Online surveys provide a cost effective means of obtaining feedback from a larger volume of participants . Respondents can be pre-screened to target specific audience profiles. 

FACE TO FACE/ ON SITE RESEARCH

Our experienced team can provide on-site surveys to gain feedback on customer satisfaction and experience. This is a useful tool to deliver real-time quantitative data feedback on site.

Our qualitative and quantitative market research techniques span brand development, innovation, market trends, consumer brand and product perceptions, media communications, social media listening and customer experience.

You might be looking to launch a new brand to market or understand the sales performance differences and consumer perceptions of existing ones, in-store and via social media.

Your objective might be to drive innovation, range, pack size or price points or assess the effectiveness of your new digital marketing campaign.

Or perhaps you need to develop more robust consumer brand profiles or simply want to improve in-store customer experience via interviewing consumers and staff at the sharp end.

We can manage your research project from initial design and campaign management, through to results analysis and final reporting.

We are specialists in consumer market research, providing a consultative approach addressing each client’s bespoke project needs. We ensure our research projects deliver against project objectives and that our outputs are robust with actionable results to aid sales and marketing execution from an operational perspective.

Our market research services include:

Qualitative research from social media listening and online campaign performance measures to online surveys tracking brand perception. Results are delivered with recommendations on how to develop a more informed approach.

Segmenting customer data into pen persona groups of individuals who share similar brand and product attitudes across demographic variables, lifestyle choices, behaviours and communication preferences

Providing the ability to link trends, buyer behaviours and preferences, taking into account geographic and demographic variances, to form a strategic knowledge base.

Quantitative market research using measurable and statistical data to formulate facts and uncover patterns in consumer product interactions to quantify defined behaviours and trends.