Our qualitative and quantitative market research techniques span brand development, innovation, market trends, consumer brand and product perceptions, media communications, social media listening and customer experience.
You might be looking to launch a new brand to market or understand the sales performance differences and consumer perceptions of existing ones, in-store and via social media.
Your objective might be to drive innovation, range, pack size or price points or assess the effectiveness of your new digital marketing campaign.
Or perhaps you need to develop more robust consumer brand profiles or simply want to improve in-store customer experience via interviewing consumers and staff at the sharp end.
We can manage your research project from initial design and campaign management, through to results analysis and final reporting.
We are specialists in consumer market research, providing a consultative approach addressing each client’s bespoke project needs. We ensure our research projects deliver against project objectives and that our outputs are robust with actionable results to aid sales and marketing execution from an operational perspective.
Our market research services include:
Qualitative research from social media listening and online campaign performance measures to online surveys tracking brand perception. Results are delivered with recommendations on how to develop a more informed approach.
Segmenting customer data into pen persona groups of individuals who share similar brand and product attitudes across demographic variables, lifestyle choices, behaviours and communication preferences
Providing the ability to link trends, buyer behaviours and preferences, taking into account geographic and demographic variances, to form a strategic knowledge base.
Quantitative market research using measurable and statistical data to formulate facts and uncover patterns in consumer product interactions to quantify defined behaviours and trends.