Who We Are
DRIVEN BY DATA INSIGHT
Our award winning strategy and customer insight work helps to shape, plan and execute strategies for consumer brands and retailers in a rapidly evolving digital and retail world.
Big data is re-defining how brands and retailers engage and communicate with shoppers and consumers, by developing a more intelligent approach to category management and shopper insight marketing initiatives.
We help answer the big questions like what is your brand strategy? How will you size future sales opportunity? What range should you stock? What in store and digital promotions should you run? What categories are in growth? How do you improve the effectiveness of your sales team?
Our primary goal is to get your products into the hands of the right people, in the right locations and via the right channels.
UNDERPINNED BY DATA SCIENCE, OUR DATA DRIVEN MARKETING SERVICES ARE FOCUSED ON DELIVERING ACTIONABLE INSIGHT.
COCA-COLA EUROPEAN PARTNERS
We’re proud to have been one of Coca-Cola’s key data strategy and insight agencies for many years. Our award winning work developing their store level single customer view database, across changing consumer driven environments and occasions, now underpins much of their sales and marketing strategy, planning and execution.
ACTIONABLE INSIGHT DRIVING STRATEGY & EXECUTION
Whether selling drinks in a pub, clothing online, chocolate in a major grocery or driving traffic to your leisure venue, understanding your customers is essential to building brand loyalty.
Our data driven strategy and insight services span market research; customer insight; shopper insight; customer segmentation; sales territory planning; store segmentation; location planning and analysis; category management and new product development including range planning.
As part of a fully integrated data driven marketing service, we also work with clients throughout the total customer journey by integrating customer insight, strategy and technology with industry leading creative design and execution.
OUR RECENT WORK
As data insight and analytics specialists, we understand the importance of retail store segmentation, analysing stores at individual site and estate level . All too often, retailers forget that each of their sites, although part of a larger chain, will have differing...read more
Turn your customer data into actionable insights More brands, more categories, more channels and more data sources, all represent a challenging marketplace. So, how can you turn your customer data into actionable insights? Companies have a wealth of customer data,...read more
Watch our video below, to understand how Serendipity2 helps our clients, both big and small, drive customer engagement, sales and lifetime brand loyalty:- Customer loyalty is the Holy Grail for any brand, but loyalty isn’t something that’s easy to create. Whether...read more