Serendipity2 (S2) is a leading data driven marketing agency using data science and technology to help consumer brands and retailers accelerate business performance and drive measurable growth.
Our award-winning work provides deep level analytical insight and expertise in helping to shape, plan and execute business transformation strategies for consumer brands and retailers in a rapidly evolving retail and digital age.
We are experts in the design, development and execution of personalised consumer experiences at scale and across store and digital formats.
Using our unique RISE™ (Research, Insight, Strategy and Execution) approach, we work throughout the customer journey by integrating consumer research, data insight and brand strategy with leading creative design and digital execution.
WHAT WE DO TO HELP YOU SUCCEED
SEE WHO ELSE WE’VE HELPED TO SUCCEED
LEADING SPECIALISTS IN THE FOLLOWING SECTORS
FOOD & DRINK
LEISURE & ATTRACTIONS
TRAVEL & TOURISM
QUICK SERVICE RESTAURANTS
HIGH STREET RETAIL
GROCERY & CONVENIENCE
And a 225% ROI on marketing activation across 6 customer segments & 545 retail shops, for major International Travel company.
UPLIFT IN CATEGORY & RANGE GROWTH
From building and managing a 360,000 plus customer and prospect store level database and developing 16 consumer driven environments for Global Soft Drinks company.
BILLION DATA POINTS INTEGRATED VIA A SINGLE CUSTOMER VIEW DATABASE
Using data mapping & analysis models spanning EPOS sales, consumer, workplace, retail & travel proximity drivers for a major International Food company.
INCREASE IN ONLINE CUSTOMERS
From new customer acquisition rates for major Leisure and Attractions company, through the creation of 4 consumer audience profiles and a single customer view database.
Uplift in traffic
Through the creation of new store segmentation strategy and execution programme for leading UK Pub and Restaurant Company.
AVERAGE ROI UPLIFT
In developing the sales territory planning & call optimisation programme for 12 years for UK’s biggest consumer brand sales force of 550 people, for world’s largest Soft Drinks company.
REDUCTION IN MARKETING COSTS
Through building a store & customer segmentation data mapping & analysis tool, driving range, promotions & media planning across 1,250 stores for a major High Street Retailer.
ROI PERFORMANCE UPLIFT
Via the integration of a shopping centre store & digital transformation strategy for a leading International Property Company.
CEO, PETER FLOOD: A POSITIVE OUTLOOK FOR 2021
Our CEO, Peter Flood, shares his views on how those brands that respond best to the rapid shift in our increasing concern for the environment, the growth in health and well-being, the demand for more functional and performance-based products etc., will be best placed to succeed in 2021 and beyond.
How has Covid-19 affected consumer behaviour?
It would be stretching it to say that 2020 wasn’t a bit tough for the majority of consumer brands and retailers across most industries and, whilst the vaccine is great news for a recovering economy, it’s going to affect us for a few months yet.
Here is our comprehensive article on the changing face of consumer and shopper behaviour during Covid and our predictions for the outlook once lockdown finally comes to an end:
“S2’s knowledge in the drinks sector is second to none. They’ve built and managed both our store level customer database and the consumer led environment sector models which underpin much of our sales and marketing strategic planning and execution.’’
Associate Director, Coca-Cola European Partners
“S2 advised us on our store and customer segmentation models and were a great fit with our team. We now have a much better understanding of how to position our film programming, food and drink range and promotional activity more effectively.”
Marketing Director, Vue Cinemas
“We’re excited to be working with S2, to explore the benefits of their customer insight and data analysis expertise to aid in the development of consumer segmentations across all of our travel brands’’
General Manager Retail & Local, TUI
““The quality of the outputs were excellent and to date this piece of research is now shaping Monster’s with food strategy, not just in GB but also with the wider EMEA business. I would happily work with S2 in the future’’’’
Business Development Manager, Monster Energy GB
“Serendipity2 expertly manage our customer database, providing data intelligence to drive future sales and marketing strategy. Customer profiling and persona development has also helped in the development of a more targeted customer acquisition programme, whilst increasing our customer engagement and retention levels.”
Group Marketing Manager, BBC Good Food Shows
“The provision of pen personas for online customers now enables us to monitor how our
different customer segments respond to digital activity, helping us to more effectively shape
future strategic online marketing decisions.”
Head of Marketing, The National Gallery