Transform Insight Into Commercial Advantage
A New Chapter. Same Team. Stronger Vision.
After 25 years of helping leading brands and retailers connect with their audiences, we’re proud to announce that Serendipity2 is now part of S2Tribe Limited, marking the start of an exciting new chapter.
We help consumer brands and retailers harness the power of market research, customer insight and strategic consultancy to fuel growth, innovation, and business transformation.
Transform Insight Into Commercial Advantage
We partner with leading consumer brands and retailers to help identify growth opportunities, sharpen strategy, and outperform competitors across FMCG, Hospitality, Travel and Leisure, Grocery and Convenience.
Brands We’ve Supported
Coca-Cola EP, Diageo, Royal Caribbean International, TUI, Unilever, Carlsberg Britvic, Costa, WHSmith, Vue, Schweppes, Guinness, Smirnoff, Johnnie Walker, Monster and many more.
CLIENTS WE’VE WORKED WITH INCLUDE
CLIENT SUCCESS STORIES
Our comprehensive research into opinions on post-mix solutions for Schweppes.
We work throughout the customer journey by integrating consumer research, data insight & brand strategy with leading creative design & digital execution, at the sharp end where it really matters.
WHAT CLIENTS HAVE SAID ABOUT US
“S2’s knowledge in the drinks sector is second to none. They’ve previously managed our store level customer and prospect database and the insights gained from this key strategic resource helps drive much of our sales and marketing planning and execution. With their data-driven expertise and revolutionary Google-enabled data mapping, reporting and analysis tool, MarketView, S2 has the capacity to offer something unique.”
Associate Director, Coca-Cola Europacific Partners
“S2 advised us on our store and customer segmentation models and were a great fit with our team. We now have a much better understanding of how to position our film programming, food and drink range and promotional activity more effectively.”
Marketing Director, Vue Cinemas
“We’re excited to be working with S2, to explore the benefits of their customer insight and data analysis expertise to aid in the development of consumer segmentations across all of our travel brands.’’
General Manager Retail & Local, TUI
“The quality of the outputs were excellent and to date this piece of research is now shaping Monster’s with food strategy, not just in GB but also with the wider EMEA business. I would happily work with S2 in the future.”
Business Development Manager, Monster Energy GB
“Serendipity2 expertly manage our customer database, providing data intelligence to drive future sales and marketing strategy. Customer profiling and persona development has also helped in the development of a more targeted customer acquisition programme, whilst increasing our customer engagement and retention levels.”
Group Marketing Manager, BBC Good Food Shows
“The provision of pen personas for online customers now enables us to monitor how our different customer segments respond to digital activity, helping us to more effectively shape future strategic online marketing decisions.”
Head of Marketing, The National Gallery
GET YOUR BRANDS
INTO THE HANDS…
OF THE right people
IN THE right outlets
in the right locations
MarketView, our Google enabled data mapping and analysis tool helps consumer brands and retailers to gain knowledge about the geographical distribution of their customer data, and to create maps and reports based on that information to aid future strategy and execution.
GET YOUR BRANDS
INTO THE HANDS…
OF THE right people
IN THE right outlets
in the right locations
MarketView – our Google-enabled data visualisation and analysis software – blends your data such as sales or brand profiles, with S2’s consumer, workplace, population and proximity driver data (eg. places of interest, sports stadia, travel networks, schools and universities) to size the total footfall or digital opportunity.
NEWS:
Coca-Cola Europacific Partners and The Coca-Cola Company Hire S2TRIBE for Pan European Consumer Research Project
