Who We Are
Big data is re-defining how brands and retailers engage and communicate with shoppers and consumers, by developing a more intelligent approach to category management and shopper insight marketing initiatives.
Our primary goal is to get your products into the hands of the right people, in the right locations and via the right channels.
COCA-COLA EUROPEAN PARTNERS
Whether selling drinks in a pub, clothing online, chocolate in a major grocery or driving traffic to your leisure venue, understanding your customers is essential to building brand loyalty.
Our data driven strategy and insight services span market research; customer insight; shopper insight; customer segmentation; sales territory planning; store segmentation; location planning and analysis; category management and new product development including range planning.
As part of a fully integrated data driven marketing service, we also work with clients throughout the total customer journey by integrating customer insight, strategy and technology with industry leading creative design and execution.
The importance of customer and shopper insight to drive sales, marketing and operational strategy is clear, but this becomes even more valuable when you have a full 360° single customer view. For companies today, more channels and data sources represent both...read more
How to ensure your customer data provides actionable insight. With everyone talking about ‘big data’ and ‘data driven marketing’ the pressure is on for companies to harness the wealth of data at their fingertips! However, how do you ensure your customer insight and...read more
Using data insight and technology to drive sales, marketing and operational performance The landscape – Today’s Challenge Today Brands and Retailers have a greater challenge than ever before. In a customer centric marketplace, the rise of convenience, multi channel...read more