Who We Are
Big data is re-defining how brands and retailers engage and communicate with shoppers and consumers, by developing a more intelligent approach to category management and shopper insight marketing initiatives.
Our primary goal is to get your products into the hands of the right people, in the right locations and via the right channels.
COCA-COLA EUROPEAN PARTNERS
Whether selling drinks in a pub, clothing online, chocolate in a major grocery or driving traffic to your leisure venue, understanding your customers is essential to building brand loyalty.
Our data driven strategy and insight services span market research; customer insight; shopper insight; customer segmentation; sales territory planning; store segmentation; location planning and analysis; category management and new product development including range planning.
As part of a fully integrated data driven marketing service, we also work with clients throughout the total customer journey by integrating customer insight, strategy and technology with industry leading creative design and execution.
Push & Pull Retail Marketing Strategy Our award winning work is centred upon a ‘Push & Pull’ relationship which uses customer insight as the glue which links brands, retailers consumers. Traditionally, FMCG companies have been too heavily focused on brand led ‘Push’...read more
Why is Customer Loyalty & Engagement Important to Retailers Todays marketplace is challenging to say the least, partly due to the rise in consumer expectation of a personalised tailored experience and partly down to the technological age. Consumers now have readily...read more
Why carrying out catchment analysis will help provide the marketing insight to identify good business opportunities, align category management and reduce resource and budget wastage. What is Catchment Analysis? Catchment is important for retailers and venues, it’s...read more