Who We Are
Big data is re-defining how brands and retailers engage and communicate with shoppers and consumers, by developing a more intelligent approach to category management and shopper insight marketing initiatives.
Our primary goal is to get your products into the hands of the right people, in the right locations and via the right channels.
COCA-COLA EUROPEAN PARTNERS
Whether selling drinks in a pub, clothing online, chocolate in a major grocery or driving traffic to your leisure venue, understanding your customers is essential to building brand loyalty.
Our data driven strategy and insight services span market research; customer insight; shopper insight; customer segmentation; sales territory planning; store segmentation; location planning and analysis; category management and new product development including range planning.
As part of a fully integrated data driven marketing service, we also work with clients throughout the total customer journey by integrating customer insight, strategy and technology with industry leading creative design and execution.
S2 working with Coca-Cola on their recent AdeZ Product Launch S2 is currently working on a consumer research, brand profiling and brand strategy project for Coca-Cola on their new brand AdeZ. AdeZ (pronounced A-deZ) is a new range of on the go plant based drinks...read more
Consumer Research Project for RelaxSol S2 is now working with RelaxSol, a UK Based company that researches and develops novel skincare prducts to safely enjoy the sun. Relaxsol is currently developing patented and proprietary dermatological products for sunscreen and...read more
Jack's - Tesco's Discount Retail Brand Takes on Aldi & Lidl Discount grocery stores arrived in the UK in the 1990’s with the opening of Aldi and Lidl. The success of this discount sector was based on the low price offering and mostly private label products. Despite...read more