Serendipity2 (S2) is a leading data driven marketing agency using data science and technology to help consumer brands and retailers accelerate business performance and drive measurable growth.
Our award-winning work provides deep level analytical insight and expertise in helping to shape, plan and execute business transformation strategies for consumer brands and retailers in a rapidly evolving retail and digital age.
We are experts in the design, development and execution of personalised consumer experiences at scale and across store and digital formats.
Using our unique RISE™ (Research, Insight, Strategy and Execution) approach, we work throughout the customer journey by integrating consumer research, data insight and brand strategy with leading creative design and digital execution.
BORED OF SALES PRESENTATIONS? WE UNDERSTAND
That’s why we’ve created this short & simple video explaining how we achieve great results for our clients.
WHAT WE DO TO HELP YOU SUCCEED
SEE WHO ELSE WE’VE HELPED TO SUCCEED
We are leading specialists in the following sectors:
Food & Drink
Hospitality
Leisure & Attractions
Travel & Tourism
Quick Service Restaurants
High Street Retail
Grocery & Convenience
Property
LATEST EDITIONS OF THE S2 NEWSLETTER
A GOLD MINE OF CONTENT FROM OUR LEADING EXPERTS, GIVING YOU THE TOOLS TO STAY AHEAD OF YOUR COMPETITION.
170%
ROI
UPLIFT
In developing the sales territory planning & call optimisation programme over 12 years for the UK’s biggest soft drinks company, which has a sales force of 550 plus people.
45%
REDUCTION IN
MARKETING COSTS
Through building a store & customer segmentation model, driving ranging, promotions & media planning across 1,250 stores for a major high street retailer.
165%
UPLIFT IN
TRAFFIC
Through the creation of a new store segmentation strategy & execution programme for the UK’s leading pub & restaurant company.
225%
ROI
INCREASE
On digital Pan-European marketing activation programme across 6 customer segments & 545 retail shops, for major international travel company.
153%
INCREASE IN
ONLINE CUSTOMERS
From new customer acquisition rates for major leisure & attractions company, through the creation of 4 consumer audience profiles & a single customer view database.
135%
UPLIFT IN CATEGORY
& RANGE GROWTH
From building & managing a 360,000 plus store level customer & prospect database & developing 16 consumer driven environments for global soft drinks company.
“S2’s knowledge in the drinks sector is second to none. They’ve built and managed both our store level customer database and the consumer led environment sector models which underpin much of our sales and marketing strategic planning and execution.’’
Associate Director, Coca-Cola European Partners
“S2 advised us on our store and customer segmentation models and were a great fit with our team. We now have a much better understanding of how to position our film programming, food and drink range and promotional activity more effectively.”
Marketing Director, Vue Cinemas
“We’re excited to be working with S2, to explore the benefits of their customer insight and data analysis expertise to aid in the development of consumer segmentations across all of our travel brands’’
General Manager Retail & Local, TUI
““The quality of the outputs were excellent and to date this piece of research is now shaping Monster’s with food strategy, not just in GB but also with the wider EMEA business. I would happily work with S2 in the future’’’’
Business Development Manager, Monster Energy GB
“Serendipity2 expertly manage our customer database, providing data intelligence to drive future sales and marketing strategy. Customer profiling and persona development has also helped in the development of a more targeted customer acquisition programme, whilst increasing our customer engagement and retention levels.”
Group Marketing Manager, BBC Good Food Shows
“The provision of pen personas for online customers now enables us to monitor how our
different customer segments respond to digital activity, helping us to more effectively shape
future strategic online marketing decisions.”
Head of Marketing, The National Gallery