WE'RE SERENDIPITY2

We are a leading data driven marketing agency helping major consumer brands and retailers to grow sales, customer engagement and brand loyalty, using RISE™, our unique Research, Insight, Strategy and Execution process.

Who We Are

DRIVEN BY DATA INSIGHT

Our award winning strategy and customer insight work helps to shape, plan and execute strategies for consumer brands and retailers in a rapidly evolving digital and retail world.

Big data is re-defining how brands and retailers engage and communicate with shoppers and consumers, by developing a more intelligent approach to category management and shopper insight marketing initiatives.

We help answer the big questions like what is your brand strategy? How will you size future sales opportunity? What range should you stock? What in store and digital promotions should you run? What categories are in growth? How do you improve the effectiveness of your sales team?

Our primary goal is to get your products into the hands of the right people, in the right locations and via the right channels.

COCA-COLA EUROPEAN PARTNERS

CASE STUDY

We’re proud to have been one of Coca-Cola’s key data strategy and insight agencies for many years. Our award winning work developing their store level single customer view database, across changing consumer driven environments and occasions, now underpins much of their sales and marketing strategy, planning and execution.

Our Services

ACTIONABLE INSIGHT DRIVING STRATEGY & EXECUTION

Whether selling drinks in a pub, clothing online, chocolate in a major grocery or driving traffic to your leisure venue, understanding your customers is essential to building brand loyalty.

Our data driven strategy and insight services span market research; customer insight; shopper insight; customer segmentation; sales territory planning; store segmentation; location planning and analysis; category management and new product development including range planning.

MARKET RESEARCH

CUSTOMER INSIGHT

SHOPPER INSIGHT

CUSTOMER SEGMENTATION

SALES TERRITORY PLANNING

STORE SEGMENTATION

CATEGORY MANAGEMENT

LOCATION PLANNING & ANALYSIS

As part of a fully integrated data driven marketing service, we also work with clients throughout the total customer journey by integrating customer insight, strategy and technology with industry leading creative design and execution.

SEE CREATIVE SERVICES

Case Studies

OUR RECENT WORK

COCA-COLA EUROPEAN PARTNERS

TUI

WHSMITH

Latest News

Push & Pull Retail Marketing

Aug 9, 2018 | Strategy & Insight, Topic

Push & Pull Retail Marketing Strategy Our award winning work is centred upon a ‘Push & Pull’ relationship which uses customer insight as the glue which links brands, retailers consumers. Traditionally, FMCG companies have been too heavily focused on brand led ‘Push’...

Marketing to drive customer engagement & loyalty

Aug 2, 2018 | Strategy & Insight, Topic

Why is Customer Loyalty & Engagement Important to Retailers Todays marketplace is challenging to say the least, partly due to the rise in consumer expectation of a personalised tailored experience and partly down to the technological age. Consumers now have readily...

Catchment Analysis For Marketing Insight

Jul 24, 2018 | Strategy & Insight, Topic

Why carrying out catchment analysis will help provide the marketing insight to identify good business opportunities, align category management and reduce resource and budget wastage. What is Catchment Analysis? Catchment is important for retailers and venues, it’s...