WE'RE SERENDIPITY2

We are a leading marketing agency working with major consumer brands and retailers in food & drink, leisure and hospitality, grocery, convenience & high street retail sectors.

We work throughout the total customer journey by integrating consumer research, insight, strategy & technology with industry leading creative design & digital execution.

Who We Are

DRIVEN BY DATA INSIGHT

Our award winning strategy and customer insight work helps to shape, plan and execute strategies for consumer brands and retailers in a rapidly evolving digital and retail world.

Big data is re-defining how brands and retailers engage and communicate with shoppers and consumers, by developing a more intelligent approach to category management and shopper insight marketing initiatives.

We help answer the big questions like what is your brand strategy? How will you size future sales opportunity? What range should you stock? What in store and digital promotions should you run? What categories are in growth? How do you improve the effectiveness of your sales team?

Our primary goal is to get your products into the hands of the right people, in the right locations and via the right channels.

COCA-COLA EUROPEAN PARTNERS

CASE STUDY

We’re proud to have been one of Coca-Cola’s key data strategy and insight agencies for many years. Our award winning work developing their store level single customer view database, across changing consumer driven environments and occasions, now underpins much of their sales and marketing strategy, planning and execution.

Our Services

ACTIONABLE INSIGHT DRIVING STRATEGY & EXECUTION

Whether selling drinks in a pub, clothing online, chocolate in a major grocery or driving traffic to your leisure venue, understanding your customers is essential to building brand loyalty.

Our data driven strategy and insight services span market research; customer insight; shopper insight; customer segmentation; sales territory planning; store segmentation; location planning and analysis; category management and new product development including range planning.

MARKET RESEARCH

CUSTOMER INSIGHT

SHOPPER INSIGHT

CUSTOMER SEGMENTATION

SALES TERRITORY PLANNING

STORE SEGMENTATION

CATEGORY MANAGEMENT

LOCATION PLANNING & ANALYSIS

As part of a fully integrated data driven marketing service, we also work with clients throughout the total customer journey by integrating customer insight, strategy and technology with industry leading creative design and execution.

SEE CREATIVE SERVICES

Case Studies

OUR RECENT WORK

COCA-COLA EUROPEAN PARTNERS

TUI

WHSMITH

Latest News

Coca-Cola AdeZ Brand Strategy

Oct 5, 2018 | Customer Research, Strategy & Insight

S2 working with Coca-Cola on their recent AdeZ Product Launch S2 is currently working on a consumer research, brand profiling and brand strategy project for Coca-Cola on their new brand AdeZ. AdeZ (pronounced A-deZ) is a new range of on the go plant based drinks...

S2 Works With New Client RelaxSol

Sep 27, 2018 | Customer Research

Consumer Research Project for RelaxSol S2 is now working with RelaxSol, a UK Based company that researches and develops novel skincare prducts to safely enjoy the sun. Relaxsol is currently developing patented and proprietary dermatological products for sunscreen and...

Impending War of the Discount Brand Retailer

Sep 25, 2018 | Strategy & Insight

Jack's - Tesco's Discount Retail Brand Takes on Aldi & Lidl Discount grocery stores arrived in the UK in the 1990’s with the opening of Aldi and Lidl. The success of this discount sector was based on the low price offering and mostly private label products. Despite...