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Serendipity2 is a team of data-driven marketing, creative & digital experts using data science, technology & creativity to help consumer brands & retailers accelerate business performance & drive measurable growth.
Watch our video to find out more about how we can help you.
INDUSTRIES WE SPECIALISE IN CREATING SOLUTIONS FOR:
FOOD & DRINK
TRAVEL & TOURISM
Grocery & Retail
Hospitality & Leisure
CLIENT SUCCESS STORIES
How we revolutionised communication between marketing, operations, sales teams & their customers
We work throughout the customer journey by integrating consumer research, data insight & brand strategy with leading creative design & digital execution, at the sharp end where it really matters.
WHAT CLIENTS HAVE SAID ABOUT US
“ S2 built our store-level customer database and the consumer environment sector models which underpin our sales and marketing strategic planning and execution. Working on numerous projects ranging from go to market, customer pitches, brand launches and sales territory planning to consumer research, category planning, creative design & digital promotions; their expertise in the drinks sector is second to none’’.
Associate Director, Coca-Cola Europacific Partners
“S2 advised us on our store and customer segmentation models and were a great fit with our team. We now have a much better understanding of how to position our film programming, food and drink range and promotional activity more effectively.”
Marketing Director, Vue Cinemas
“We’re excited to be working with S2, to explore the benefits of their customer insight and data analysis expertise to aid in the development of consumer segmentations across all of our travel brands.’’
General Manager Retail & Local, TUI
“The quality of the outputs were excellent and to date this piece of research is now shaping Monster’s with food strategy, not just in GB but also with the wider EMEA business. I would happily work with S2 in the future.”
Business Development Manager, Monster Energy GB
“Serendipity2 expertly manage our customer database, providing data intelligence to drive future sales and marketing strategy. Customer profiling and persona development has also helped in the development of a more targeted customer acquisition programme, whilst increasing our customer engagement and retention levels.”
Group Marketing Manager, BBC Good Food Shows
“The provision of pen personas for online customers now enables us to monitor how our different customer segments respond to digital activity, helping us to more effectively shape future strategic online marketing decisions.”
Head of Marketing, The National Gallery
GET YOUR BRANDS
INTO THE HANDS…
OF THE right people
IN THE right outlets
in the right locations
MarketView, our Google enabled data mapping and analysis tool helps consumer brands and retailers to gain knowledge about the geographical distribution of their customer data, and to create maps and reports based on that information to aid future strategy and execution.
GET YOUR BRANDS
INTO THE HANDS…
OF THE right people
IN THE right outlets
in the right locations
MarketView – our Google-enabled data visualisation and analysis software – blends your data such as sales or brand profiles, with S2’s consumer, workplace, population and proximity driver data (eg. places of interest, sports stadia, travel networks, schools and universities) to size the total footfall or digital opportunity.
NEWS:
CLASH OF THE TITANS – SALES VERSUS MARKETING…
CAN THEY BOTH BE WINNERS?
We are more connected to each other in 2022 than ever before, in our personal lives and at work, to our customers or with our colleagues. Emails, WhatsApp, web pages, shared drives, texts, business communication platforms such as Microsoft Teams, or even a good old-fashioned phone calls – it has never been easier to share information within organisations. Or has it?
NEWS:
Serendipity2 appoints soft drinks industry expert Paul Robertson
as Non-Executive Director
We are excited to announce the appointment of Paul Robertson, a former associate director of Coca-Cola EuroPacific Partners, as Non-Executive Director.
Paul, who established a business growth consultancy in early 2022, brings almost 40 years of drinks industry experience to S2, where he worked across all trade channels at the leading FMCG business. This included specialising in senior national accounts leadership roles across on-premise, leisure, casual dining and quick-service restaurant sectors over the last decade.