What We Do
We are a fully integrated agency with data science in our DNA. We tackle every key sales and marketing challenge using RISE™, our unique data driven approach spanning all areas of the marketing mix.
Our RISE™ Approach
From consumer research and data insight to brand strategy and creative execution
- FMCG & Retail
- Qualitative & quantitative
- Online, mobile & face to face
- Attitudes & preferences
- Brand & product perceptions
- Market research
- Actionable insight
- Demographic influences
- Data visualisation
- Affluence, lifestyle & lifestage etc.
- Buyer behaviours
- Future trend
Planning & Implementation
- Brand awareness
Drive new traffic
Range, promotion, pricing
& POS alignment
Advertising & DM
Digital & social
Packaging & print
Promotions & POS
Web design & build
Strategy & Data Insight
Driven by insight, we operate at board and senior management level advising on company strategy and in helping organisations to plan and execute business transformation.
Data really is the engine to drive business growth and effect change. Whether conducting consumer research, segmenting consumers or retail estates, optimising price, range and promotions, delivering sales territories based on potential or delivering a brand loyalty scheme informed by sales data, we aim for simplicity in the final outcome.
We help consumer brands and retailers in food and drink, hospitality, pubs and restaurants, leisure, travel and high street retail make sense of the minefield of store level and digital data, to deliver actionable output at the sharp end – where it really matters.
Creative Design & Digital Execution
Because we’re data driven, we ensure your campaigns are aligned to your target market whilst making sure our creative design and digital execution is engaging and captures your customer’s attention.
By turning insights into big ideas, we help you engage with your audiences by using creative design and digital spanning all areas of the marketing mix. The overload of traditional, digital, social and mobile advertising only serves to cause greater confusion in the mind of the consumer. We help remove this noise and focus instead on the development of creative execution based on consumer needs and behaviours.
Delivering inspired creative design ideas across digital, direct and social channels, we take customer intelligence and transform it into customer loyalty.
Marketing intelligence is our company strapline and perfectly sums up our philosophy.
We deliver actionable insight via a more intelligent approach to sales and marketing. We monitor customer behaviour across multiple retail and digital sales points to deliver a single customer view. A window into your shoppers and consumers and what they really want provides essential views for effective communication and brand loyalty.
Communication which boosts sales, maximises customer engagement and delivers profitability.
Current clients include many leading consumer brands and retailers including Coca-Cola European Partners, Marstons, Coca-Cola GB & Ireland, Carlsberg, Greene King, Dominos, BBC Good Food, Blenheim Palace, TUI, Royal Caribbean, VUE, Mens Health, E&J Gallo, WHSmith and Unilever.
We’re proud to have been one of Coca-Cola European Partner’s key data strategy and insight agencies for many years. Our award winning work developing their single customer view database, across changing consumer driven environments and occasions, now underpins much of their sales and marketing planning and execution.