Franchise Consultants: Business Growth, Development & Marketing

‘S2’s has helped Bewiched Coffee to develop our proposition across website design, as well as customer journey planning. They’ve helped drive our unique brand positioning in a highly competitive marketplace which has provided a great platform to launch our hugely exciting Bewiched Coffee franchise model. I have found the team at S2 knowledgeable, approachable & very detailed.’

Matt Fountain, Managing Director, Bewiched Coffee.



Over the last 20 years Serendipity2 has lived and breathed global brands supporting them as franchise consultants across their business.

From brand strategy to industry-leading creative design & digital execution, our award-winning work provides deep-level expertise in helping to shape, plan & execute business growth & transformation strategies for franchise companies in a rapidly evolving retail & digital age.

Franchise Services


Find out more about your customers’ social demographics, behaviour & attitudes through a range of research techniques.



Use data, analysis & technology to ensure that you are maximising your brand opportunities for territory planning, market planning & retail sales


Work with Serendipity2 to effectively get your brand to market by segmentation and targeting.  Increase profits & cost efficiencies through SMART sales & marketing strategies. 


Drive sales & marketing execution at the sharp end – where it matters most. Implement more effective & highly targeted creative design & digital marketing activity which speaks to your target audience in the right way to maximise return on investment.

Franchise Consultancy: Case Studies

tim hortons thumbnail 2.jpg

Tim Hortons

Persona development & territory strategy
Bewiched case study thumbnail franchise page

Bewiched Coffee

Brand guidelines, website development & collateral development
ben and jerrys

Domino’s & Ben & Jerry’s

Incident payment programme

Dominos & Coca-Cola

Dominos & Coca-Cola incident payment programme