Data visualisation helps to
bring your data to life
& make more informed business decisions
Watch this short video to find out more about how MarketView is a game changer for major brands & retailers >
WHAT IS MARKETVIEW?
Spreadsheets are a bit dry. It’s difficult to detect patterns in the data, see the bigger picture & to be able to make sensible business decisions. That’s where data visualisation comes into its own.
MarketView is our data visualisation, analysis and reporting tool that helps consumer brands & retailers to gain knowledge about the geographical distribution of their customer data, and to create maps and reports based on that information to aid future strategy and execution.
Marketview gives you the ability to view & analyse data at both a macro & a micro level means that your sales & marketing activities can be implemented in a highly targeted & localised way.
From product ranging, pricing, store promotions, merchandising, POS and media planning to digital and social campaigns, outdoor advertising, store location planning and customer and store segmentation; the many benefits are clear.
MARKETVIEW ENABLES YOU TO SEE THE BIGGER PICTURE & MAKE SMARTER BUSINESS DECISIONS
Make more informed decisions
Access data on the move
View data on any web-enabled device
Get up and running within one hour
Support unlimited users
Integrate your own data or data from any provider
THE BENEFITS FOR BRANDS & RETAILERS
BRING YOUR DATA TO LIFE
Helping you to interpret key patterns of market penetration, identify hot spot areas of customer behaviour, clarify best prospect opportunities and make sense of geo, digital and economic trends.
By combining your customer data such as sales, with our own external data sources, MarketView provides a detailed understanding of the marketplace in which you operate, and the ability to define activity which is relevant and highly targeted.
SEE THE BIGGER PICTURE
Using data visualisation techniques such as heat mapping, drive time and catchment analysis, area profile reports, customer hotspots, prospect targeting and ranking reports to make better business decisions.
More relevant communications
Actionable insight helps to deliver more relevant and timely communications to both your existing customers and new prospects.
MAKE MORE INFORMED DECISIONS
When launching a new brand or deciding on new store locations, it’s essential to get your product into the hands of the right consumer, in the right store and in the right locations.
EASY TO USE
MarketView is intuitive and ready-to-use helping you to visualise, manipulate and report on your data without the need for any GIS expertise, highlighting trends, gaps and overlaps that wouldn’t be possible via other technology.
WHAT CLIENTS HAVE SAID ABOUT MARKETVIEW
“S2 advised us on our store and customer segmentation models and we now have a much better understanding of how to position our film programming, food and drink range and promotional activity more effectively. Their MarketView tool help us to visualise areas of greatest opportunity at a highly granular level.”
Marketing Director, Vue Cinemas
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