Data visualisation helps to bring your data to life
and make more informed business decisions
Spreadsheets are a bit dry. It’s difficult to detect patterns in the data, see the bigger picture and to be able to make sensible business decisions. That’s where data visualisation comes into its own.
MarketView, our data visualisation, analysis and reporting tool helps consumer brands and retailers to gain knowledge about the geographical distribution of their customer data, and to create maps and reports based on that information to aid future strategy and execution.
Using Google mapping technology, MarketView enables you to zoom in and display maps at any scale from UK-wide down to street-level, whilst maintaining a high level of contextual detail and smart labelling.
The ability to view and analyse data at both a macro and a micro level means that your sales and marketing activities can be implemented in a highly targeted and localised way.
From product ranging, pricing, store promotions, merchandising, POS and media planning to digital and social campaigns, outdoor advertising, store location planning and customer and store segmentation; the many benefits are clear.
BRINGing your DATA TO LIFE
Helping you to interpret key patterns of market penetration, identify hot spot areas of customer behaviour, clarify best prospect opportunities and make sense of geo, digital and economic trends.
By combining your customer data such as sales, with our own external data sources, MarketView provides a detailed understanding of the marketplace in which you operate, and the ability to define activity which is relevant and highly targeted.
SEE THE BIGGER PICTURE
Using data visualisation techniques such as heat mapping, drive time and catchment analysis, area profile reports, customer hotspots, prospect targeting and ranking reports to make better business decisions.
UNDERSTANDing THE IMPACT OF GEOGRAPHY on buying behaviour
Enabling a more informed understanding of your brand placement or retail location within the context of the external marketplace such as consumer and daytime workforce population, travel networks, retail and shopping landscapes, schools and universities, customer segments, competition and footfall proximity drivers such as major attractions.
MAKE MORE INFORMED DECISIONS
When launching a new brand or deciding on new store locations, it’s essential to get your product into the hands of the right consumer, in the right store and in the right locations.
Easy to use
MarketView is intuitive and ready-to-use helping you to visualise, manipulate and report on your data without the need for any GIS expertise, highlighting trends, gaps and overlaps that wouldn’t be possible via other technology.
WANT TO BOOK A DEMO?
For more information and to book and demo please complete the form below.