EFFECTIVE
STRATEGY
& ACTIONABLE
INSIGHT

TO increase sales & marketing
effectiveness

7

UNDERSTAND

YOUR END CONSUMERS &
THE MARKETPLACE BETTER
THROUGH DETAILED RESEARCH

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FIND OUT QUICKLY HOW WE PROVIDE MAJOR BRANDS & RETAILERS WITH SOLUTIONS TO HAVING TOO MUCH CUSTOMER DATA

We are specialists in strategy & data insight, with a focus on ensuring that output is actionable & can be easily implemented from a sales, marketing & operational perspective.

Watch our video to find out more about how we can help you. >

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WHAT CLIENTS HAVE SAID ABOUT US

“ S2 built our store-level customer database and the consumer environment sector models which underpin our sales and marketing strategic planning and execution. Working on numerous projects ranging from go to market, customer pitches, brand launches and sales territory planning to consumer research, category planning, creative design & digital promotions; their expertise in the drinks sector is second to none’’.

Associate Director, Coca-Cola Europacific Partners

S2 advised us on our store and customer segmentation models and were a great fit with our team. We now have a much better understanding of how to position our film programming, food and drink range and promotional activity more effectively.”

Marketing Director, Vue Cinemas

“We’re excited to be working with S2, to explore the benefits of their customer insight and data analysis expertise to aid in the development of consumer segmentations across all of our travel brands.’’

General Manager Retail & Local, TUI

“The quality of the outputs were excellent and to date this piece of research is now shaping Monster’s with food strategy, not just in GB but also with the wider EMEA business. I would happily work with S2 in the future.”

Business Development Manager, Monster Energy GB

BBC Goodfood Shows

“Serendipity2 expertly manage our customer database, providing data intelligence to drive future sales and marketing strategy. Customer profiling and persona development has also helped in the development of a more targeted customer acquisition programme, whilst increasing our customer engagement and retention levels.”

Group Marketing Manager, BBC Good Food Shows

“The provision of pen personas for online customers now enables us to monitor how our different customer segments respond to digital activity, helping us to more effectively shape future strategic online marketing decisions.”

Head of Marketing, The National Gallery

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THE BENEFITS OF USING S2 TO DRIVE ACTIONABLE INSIGHT

We provide customised data insight solutions that enable our clients to make more informed business decisions. Using actionable insight to drive strategy and to target, acquire and retain customers, gives you a better return on your marketing spend.

Make more informed decisions

Data is at the heart of your organisation, providing the means to tailor your ranging, pricing, media planning, digital and in store promotional activity to the right target audience and drive increased revenue.

The shopper versus the consumer

With the shopper and consumer central to your offering, we bring together in-store, digital data and technology to create a seamless experience for all parties.

Understand customer behaviour

Blending your sales and customer data with external data sources, we develop intelligent target audience profiles to highlight what your customers look like and how they behave.

More relevant communications

Actionable insight helps to deliver more relevant and timely communications to both your existing customers and new prospects.

A Single Customer View

Consumers are demanding more personalised interactions. Where they choose to shop and relax also reflects their lifestyle, life stage, occasions and behaviours.

Better return on marketing spend

With advances in technology and data science, it’s now possible to promote the right brands to the right people in the right channels and in the right locations.

Using insights to develop an actionable strategy & more effective, highly targeted execution.

We provide you with data-driven solutions to some of the biggest challenges facing major brands & retailers.

A data driven strategy doesn’t have to be complicated. With the advances in technology and data analytical capability, it’s now possible to promote the right brands to the right people across the right channels and in the right locations.

WE PROVIDE RELIABLE DATA TO GET THE ANSWERS YOU NEED

Data really is the engine to drive business growth. Whether conducting consumer research, segmenting online consumers or retail estates, optimising price, range and promotions, delivering new routes to market, sizing new headroom opportunities, delivering new store locations or creating sales territories based on potential, we always aim for simplicity in the final outcome.

We are specialists in strategy and data science but our focus is on ensuring that output is actionable and can be easily implemented from a sales, marketing and operational perspective.

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CUSTOMER SEGMENTATION

Developing pen personas to gain a better understanding of specific customer groups or target audiences for more targeted sales, marketing and operational activity.

DIGITAL BRAND TRACKING

GO TO MARKET PLANNING

Planning and executing a brand or category roll-out strategy to the right stores, in the right locations to the right target audience, and developing trade selling stories.

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LOCATION PLANNING & ANALYSIS

Analysing footfall or online demand geographically, blending your customer data with external lifestyle, behavioural, occasion and psychographic data to highlight areas with the highest location potential.

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CUSTOMER INSIGHT

Ascertaining the key characteristics of your brand and using this insight to identify the best geodemographic types which we combine to create an overall brand profile or target audience.

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SALES TERRITORY PLANNING

Differentiating brand distribution channels by retailer brand, fascia/format and store size; defining catchment areas for individual outlets and multi-site operators.

CATEGORY MANAGEMENT icon

CATEGORY MANAGEMENT

Establishing the in store and online demand for specific categories and optimising the product mix, in line with store location and consumer footprint.

STORE SEGMENTATION icon

STORE SEGMENTATION

Helping retailers and brands to differentiate and segment stores and align marketing effort to deliver more meaningful engagement with customers.

SHOPPER INSIGHT icon

SHOPPER INSIGHT

Defining the key characteristics of your brand’s shoppers across demographic, lifestyle, behavioural & attitudinal variables

CLIENT SUCCESS STORIES

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WHSmith

Customer segmentation, store segmentation, shopper insight, category management

WHSmith Travel (WHST) was looking to create a segmentation of store locations beyond their existing broad segmentation by type, (travel and retail high street), with a view to move towards increased store differentiation.

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Vue Cinemas

Store segmentation, customer segmentation, location planning & category management

Vue was looking to improve the relevance of promotional offers, ranging and film programming for individual cinemas by building a detailed understanding of the occasion based behaviours behind why we go to the cinema.

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The National Gallery

Online customer segmentation, category management, pen persona development & digital execution

The National Gallery wanted to gain a better understanding of the lifestyles, behaviours, affluence and life stages of their online customers and came to S2 to develop a customer segmentation model which could be used in all future online sales, marketing and promotional activity via their online shop.

GET YOUR BRANDS
INTO THE HANDS…

OF THE right people

IN THE right outlets

in the right locations

MarketView, our Google enabled data mapping and analysis tool helps consumer brands and retailers to gain knowledge about the geographical distribution of their customer data, and to create maps and reports based on that information to aid future strategy and execution.

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