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News

 

S2 Works With New Client RelaxSol

Consumer Research Project for RelaxSol S2 is now working with RelaxSol, a UK Based company that researches and develops novel skincare prducts to safely enjoy the sun. Relaxsol is currently developing patented and proprietary dermatological products for sunscreen and...

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Impending War of the Discount Brand Retailer

Jack's - Tesco's Discount Retail Brand Takes on Aldi & Lidl Discount grocery stores arrived in the UK in the 1990’s with the opening of Aldi and Lidl. The success of this discount sector was based on the low price offering and mostly private label products. Despite...

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New Client Win – Marston’s

Web Development Project, Sales Platform S2 is pleased to be working with Marston's on a  Web Development Project. Marston's is one of the country's top pub businesses and the UK's leading brewer of premium cask and bottled beers. They operate six breweries producing...

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Team Building for Serendipity2

  After a successful Q2 with client wins including Marstons (Website), E & J Gallo Wines (Consumer Segmentation), Coca Cola (Coke Classic V Pepsi Consumer Research) and Relaxsol (Consumer Research), Serendipity2 enjoyed a day of team building - a rare day out of of...

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Push & Pull Retail Marketing

Push & Pull Retail Marketing Strategy Our award winning work is centred upon a ‘Push & Pull’ relationship which uses customer insight as the glue which links brands, retailers consumers. Traditionally, FMCG companies have been too heavily focused on brand led ‘Push’...

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Catchment Analysis For Marketing Insight

Why carrying out catchment analysis will help provide the marketing insight to identify good business opportunities, align category management and reduce resource and budget wastage. What is Catchment Analysis?   Catchment is important for retailers and venues, it’s...

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Benefits of Retail Store Segmentation

As data insight and analytics specialists, we understand the importance of retail store segmentation, analysing stores at individual site and estate level . All too often, retailers forget that each of their sites, although part of a larger chain, will have differing...

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Get Actionable Insight from your Customer Data

Turn your customer data into actionable insights More brands, more categories, more channels and more data sources, all represent a challenging marketplace. So, how can you turn your customer data into actionable insights? Companies have a wealth of customer data,...

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Retail location planning using data insight

Getting the right location - retail location planning If you’re preparing to open a new retail location, to extend the reach of your existing estate or beginning a start up, identifying the right location with retail location planning, will be the single most...

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Tim Hortons Store Location Planning

Store Location Planning for Tim Hortons UK Serendipity2 is very proud of its role providing Tim Hortons store location planning to identify its new store location. Tim Hortons Inc. is a Canadian multinational fast food restaurant known for its coffee and doughnuts....

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