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COMPANY NEWS & BLOGS
The latest news from Serendipty2 including company updates & blogs discussing hot topics in the marketing sector and the industries we work in.
Coca-Cola Europacific Partners and The Coca-Cola Company Hire Serendipity2 for Pan European Consumer Research Project
Coca-Cola Europacific Partners (CCEP) and The Coca-Cola Company (TCCC) have appointed leading food and drinks research, insights and strategic marketing consultancy, Serendipity2, for a pan-European...
BioGlobe Hires Serendipity2 to Lead Rebranding Project for The Blue Planet Expedition Series
Travel and leisure marketing experts, Serendipity2, are proud to have been appointed by BioGlobe and Trotamundos Films & Doc to manage the marketing strategy and rebranding for The...
Fahad Al-Saidy Joins Serendipity2 as New Business Development Manager
Fahad has joined Serendipity2 to fulfil the role as New Business Development Manager. Fahad has a range of experience across different industries from retail, health and beauty and gaming. MD,...
TUI and Serendipity2 Extend Strategic Partnership
Having already supported TUI with consumer profile, location planning and analysis services to optimise TUI’s UK store business strategy, under its new contract, Serendipity2 is now tasked with...
Serendipity2 announces appointment of William Grace to Client Services Director
Serendipity2 has today announced the appointment of William Grace as Client Services Director. Since March 2022, William has been an integral part of the Serendipity2 team having joined the business...
New Business Development Manager Job
New Business Development Manager About the Role This is an important management position which spans both sales and marketing functions. The role reports into the Managing Director. To apply for...
Serendipity2 Appoints Harriett Type as Managing Director
Serendipity2 is pleased to announce the promotion of Harriett Type to the position of Managing Director. Harriett willreport directly to founder & CEO Peter Flood and will oversee the company's...
Conserve Italia hires Serendipity2
Leading food and drink data and ‘end to end’ marketing specialists, Serendipity2, has been awarded a contract with Conserve Italia, one of the largest food companies operating in Europe....
Glebe Farm Foods engages Serendipity2 to formulate PureOaty go-to-market strategy
We are proud to announce that Serendipity2 has been selected by Glebe Farm Foods to devise an effective go-to-market strategy for its award-winning PureOaty oat milk, to drive distribution, brand...
Pete Flood, CEO of S2, reflects on 2022 and looks forward to the New Year.
Well, what a year! But then again, we’ve been saying that for the last 3 years so perhaps we all need to get used to constant change and reinvention. Can the...
Harriett Type joins S2 as Account Director
Harriett has a huge array of marketing experience having worked across a range of different sectors, both client & agency side for over 20 years, internationally & in the UK. She has...
Serendipity2 appoints soft drinks industry expert Paul Robertson as Non-Executive Director
Paul, who established a business growth consultancy in early 2022, brings almost 40 years of drinks industry experience to S2, where he worked across all trade channels at the leading FMCG business....
Stewart Beale Joins Serendipity2
Stewart Beale is a senior commercial leader with over 25 years industry experience working for prestigious Consumer Goods companies including Coca-Cola, AB-Inbev and Carlsberg. His experience spans...
Unlocking actionable Insights from your data analytics
In an age where data is at our fingertips, it’s easy to get caught up with the overwhelming amount of data available. How do you get the most value out of your data?.... By ensuring that data...
Smart people can be creative…
https://youtu.be/zlX4DrAYt04 It's true, the team at Serendipity2 are mainly analytical and strategic but we create beautiful work too. Check out Serendipity2...
Marketview Intro Video
https://youtu.be/tazGJ9I2vD8 You don't have to work blind any more, MarketView™ is our unique data visualisation tool that ensures you can always see clearly. It's designed...
2 New Appointments for Serendipity2
Serendipity2 annouces the apppointment of two very experienced people in Mike Nalder - Strategy & Insights Director and Neil Jenkinson - New Business Development Director. We are delighted to...
How Has Covid-19 Affected Consumer Behaviour
Covid has dominated the backdrop to how major consumer brands and retailers engage with their customers across both on and offline channels, but over the past 12 months, how has covid-19 affected...
Carlsberg Marston’s Digital Asset Management Project
Serendipity2 is working with Carlsberg Marston’s Brewing Company to ensure their dedicated sales and marketing platform is geared up for the new brands that come with this exciting venture. Our...
New Travel Client for S2 – The Cayman Islands
S2 is delighted to be working for ‘The Cayman Islands Department of Tourism’; another client in the travel sector. Serendipity2 is conducting research to measure response to different creative...
Food Service Delivery Growth
Food service delivery is one of the fastest growing channels and an important segment within the out of home food service market. The pandemic has accelerated this growth and consumer uptake from a...
Mike Nalder joins S2 to head up our Strategy & Insights Team
S2 appoints Mike Nalder as Strategy & Insights Director. Leading data-driven marketing agency, Serendipity2, has appointed Mike Nalder to replace Carolyn Baines as Strategy Insight Director....
Consumer Research – New Consumer Behaviour Trends in 2021
It’s been a tough 2020; the pandemic shifting how we, as consumers, feel and behave. Here are a few interesting facts and statistics about consumer behaviour trends for 2021 and how they relate to...
CEO & FOUNDER PETER FLOOD: A POSITIVE OUTLOOK FOR 2021
Our CEO, Pete Flood, shares his views on how those brands that respond best to the the rapid shift in our increasing concern for the environment, the growth in health...
Skinsmiths UK Customer Research & Profiling
S2 has been appointed by Skinsmiths, a skincare company with 9 high end clinics in London that is now looking to sell their skincare products online direct to consumers. Skincare UK...
Whitley Neill Consumer Research
Serendipity2 apppointed to provide Whitley Neill Consumer Research & Profiling. Whitley Neill Target Audience S2 has been working with Whitley Neill to better understand the behaviours of their...
How has Covid-19 affected consumer behaviour ?
The pandemic this year has seen consumers experiencing conditions never seen before. Restrictions on our movements, shopping, social behaviour and for extended...
Data Analyst, Strategy & Insight Division
We are currently looking to recruit a Data Analyst who has experience of working in FMCG, Leisure or Hospitality either agency or client side. Applicants should have a track record showing the...
Mike Housley Joins Serendipity2 to Accelerate Growth
Experienced data and SaaS entrepreneur, Mike Housley, has been recruited to join the board of leading Consumer and Retail data driven marketing agency Serendipity2 (S2). Housley comes in as Non...
Reactivating the high street by mapping Covid consumer confidence levels at outlet & estate level, using data visualisation tools.
A demo to show mapping for consumer perception of risk (high, medium and low) to the UK population. Our mapping provides the ability to overlay retail estates and outlets at point level. This...