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COMPANY NEWS & BLOGS
The latest news from Serendipty2 including company updates & blogs discussing hot topics in the marketing sector and the industries we work in.
D’Amazonia Wins Best Functional Product at the World Innovation Food Awards 2023
Serendipity2 is proud to announce that one of its key client’s, the innovative and sustainability focused tea brand D’Amazonia, has been awarded the Top Functional Product award at the World...
Glebe Farm Foods engages Serendipity2 to formulate PureOaty go-to-market strategy
We are proud to announce that Serendipity2 has been selected by Glebe Farm Foods to devise an effective go-to-market strategy for its award-winning PureOaty oat milk, to drive distribution, brand...
Pete Flood, CEO of S2, reflects on 2022 and looks forward to the New Year.
Well, what a year! But then again, we’ve been saying that for the last 3 years so perhaps we all need to get used to constant change and reinvention. Can the...
Win For D’Amazonia
Congratulations to D'Amazonia for winning the Hot Beverages category at the prestigious Quality Food Awards 2022. The mission of this new...
Harriett Type joins S2 as Account Director
Harriett has a huge array of marketing experience having worked across a range of different sectors, both client & agency side for over 20 years, internationally & in the UK. She has...
Serendipity2 appoints soft drinks industry expert Paul Robertson as Non-Executive Director
Paul, who established a business growth consultancy in early 2022, brings almost 40 years of drinks industry experience to S2, where he worked across all trade channels at the leading FMCG business....
Stewart Beale Joins Serendipity2
Stewart Beale is a senior commercial leader with over 25 years industry experience working for prestigious Consumer Goods companies including Coca-Cola, AB-Inbev and Carlsberg. His experience spans...
Unlocking actionable Insights from your data analytics
In an age where data is at our fingertips, it’s easy to get caught up with the overwhelming amount of data available. How do you get the most value out of your data?.... By ensuring that data...
D’Amazonia – New Tea Client for Serendipity2
Serendipity2 (S2), is excited to announce that it’s working with the rapidly expanding tea company, D’Amazonia, to help drive online and retail growth. D'Amazonia was founded in 2020 by a Brazilian...
Smart people can be creative…
https://youtu.be/zlX4DrAYt04 It's true, the team at Serendipity2 are mainly analytical and strategic but we create beautiful work too. Check out Serendipity2...
Marketview Intro Video
https://youtu.be/tazGJ9I2vD8 You don't have to work blind any more, MarketView™ is our unique data visualisation tool that ensures you can always see clearly. It's designed...
2 New Appointments for Serendipity2
Serendipity2 annouces the apppointment of two very experienced people in Mike Nalder - Strategy & Insights Director and Neil Jenkinson - New Business Development Director. We are delighted to...
How Has Covid-19 Affected Consumer Behaviour
Covid has dominated the backdrop to how major consumer brands and retailers engage with their customers across both on and offline channels, but over the past 12 months, how has covid-19 affected...
Carlsberg Marston’s Digital Asset Management Project
Serendipity2 is working with Carlsberg Marston’s Brewing Company to ensure their dedicated sales and marketing platform is geared up for the new brands that come with this exciting venture. Our...
New Travel Client for S2 – The Cayman Islands
S2 is delighted to be working for ‘The Cayman Islands Department of Tourism’; another client in the travel sector. Serendipity2 is conducting research to measure response to different creative...
Food Service Delivery Growth
Food service delivery is one of the fastest growing channels and an important segment within the out of home food service market. The pandemic has accelerated this growth and consumer uptake from a...
Mike Nalder joins S2 to head up our Strategy & Insights Team
S2 appoints Mike Nalder as Strategy & Insights Director. Leading data-driven marketing agency, Serendipity2, has appointed Mike Nalder to replace Carolyn Baines as Strategy Insight Director....
Consumer Research – New Consumer Behaviour Trends in 2021
It’s been a tough 2020; the pandemic shifting how we, as consumers, feel and behave. Here are a few interesting facts and statistics about consumer behaviour trends for 2021 and how they relate to...
CEO & FOUNDER PETER FLOOD: A POSITIVE OUTLOOK FOR 2021
Our CEO, Pete Flood, shares his views on how those brands that respond best to the the rapid shift in our increasing concern for the environment, the growth in health...
Skinsmiths UK Customer Research & Profiling
S2 has been appointed by Skinsmiths, a skincare company with 9 high end clinics in London that is now looking to sell their skincare products online direct to consumers. Skincare UK...
Whitley Neill Consumer Research
Serendipity2 apppointed to provide Whitley Neill Consumer Research & Profiling. Whitley Neill Target Audience S2 has been working with Whitley Neill to better understand the behaviours of their...
How has Covid-19 affected consumer behaviour ?
The pandemic this year has seen consumers experiencing conditions never seen before. Restrictions on our movements, shopping, social behaviour and for extended...
Data Analyst, Strategy & Insight Division
We are currently looking to recruit a Data Analyst who has experience of working in FMCG, Leisure or Hospitality either agency or client side. Applicants should have a track record showing the...
Mike Housley Joins Serendipity2 to Accelerate Growth
Experienced data and SaaS entrepreneur, Mike Housley, has been recruited to join the board of leading Consumer and Retail data driven marketing agency Serendipity2 (S2). Housley comes in as Non...
Reactivating the high street by mapping Covid consumer confidence levels at outlet & estate level, using data visualisation tools.
A demo to show mapping for consumer perception of risk (high, medium and low) to the UK population. Our mapping provides the ability to overlay retail estates and outlets at point level. This...
How will consumer behaviour change because of Covid-19?
Consumers in Lockdown As lockdown restrictions ease, we are entering into a new world for brands and retailers.Consumers have been forced to stay at home in lockdown. This is a once in a lifetime...
How will Covid-19 Impact Retail & The High Street in Future?
When lockdown hit on 23rd March 2020, no one could fully appreciate the impact lockdown would have on all our lives. From schools closing, offices being told to work from home, business’ furloughing...
Serendipity2 – How to adapt to working from home
Working from Home during Covid-19 With more than half the UK workforce working from home, Serendipity2 included, we thought it would be good to share some hints and tips on how to be effective. Many...
Design for Internal Communications Campaign
Serendipity has been working with Smallpiece Trust for over a year. As a result of our work we were commissioned to develop creative assets to drive an internal communications campaign. S2 designed...
How important is Brand Alignment for Growth?
Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a...
