Having already supported TUI with consumer profile, location planning and analysis services to optimise TUI’s UK store business strategy, under its new contract, Serendipity2 is now tasked with further enhancing TUI’s store performance insights within the UK market. 

Serendipity2’s expert team will do this by remodelling a dynamic dashboard that will transform raw data into actionable insights. The dashboard is designed to provide a comprehensive and visually engaging customer overview, empowering TUI to make informed decisions and drive business efficiency.

Serendipity2 will also implement an enhanced store catchment area build process, using a newly updated and highly robust methodology to refine TUI’s catchment area analysis. This initiative reflects Serendipity2’s ongoing commitment to utilising cutting-edge technology and methodologies to ensure that TUI’s business strategies align seamlessly with market dynamics.

“With an impressive seven-year history of working together, we are honoured to continue our working partnership with TUI and are eager to continue contributing to its success in the coming years,” said Peter Flood, CEO and Founder of Serendipity2. “Our team is dedicated to providing innovative data-led solutions that will enable TUI to make informed decisions that support its operational growth plans for the coming year. The contract renewal marks a significant milestone in our ongoing relationship and we are excited to get started on the next phase of our partnership.”

As away-from-home and travel specialists, Serendipity2 brings extensive expertise in dashboard creation, store location analysis and driving decisions for holiday destinations and travel brands by leveraging a blend of in-house data, client data and Mosaic consumer classifications. Using its Google-enabled data mapping and visualisation tool, MarketView, data is brought to life and made accessible for clients. With proficiency across research, insight, strategy and integrated marketing, Serendipity2 is a comprehensive solution provider in the travel industry.

Since 2001, Serendipity2’s team of data-driven marketing and creative experts have used data science, technology, creativity and industry expertise to help consumer brands and retailers accelerate business performance and drive measurable growth.