by Clare Kiteley | Jan 8, 2021 | Customer Research, Articles, Topic
It’s been a tough 2020; the pandemic shifting how we, as consumers, feel and behave. Here are a few interesting facts and statistics about consumer behaviour trends for 2021 and how they relate to how the pandemic has influenced this change. Black Friday Sales With...
by Clare Kiteley | Dec 15, 2020 | Customer Research, Articles, Topic
The pandemic this year has seen consumers experiencing conditions never seen before. Restrictions on our movements, shopping, social behaviour and for extended periods of time. It’s obvious that we’ve all had to adapt; working from home, connecting and socialising...
by Clare Kiteley | Oct 12, 2020 | Events, Articles, Topic, Recruitment
Experienced data and SaaS entrepreneur, Mike Housley, has been recruited to join the board of leading Consumer and Retail data driven marketing agency Serendipity2 (S2). Housley comes in as Non Executive Director and will be working closely with founder, Peter Flood,...
by Clare Kiteley | Jan 8, 2020 | Articles, Topic
Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a severe impact. Inconsistencies across your marketing mix will impair your...
by Clare Kiteley | Apr 17, 2018 | Strategy & Insight, Articles
Importance of Profitable Customers? How can retailers ensure they are engaging with their ‘best’ and most profitable customers? Today’s retail climate is extremely competitive with customers increasingly switching between brands, favouring discounts and conducting...
by Clare Kiteley | Mar 20, 2018 | Strategy & Insight, Articles
‘How to use customer profiling to gain a competitive advantage’ download article .pdf Why use customer profiling? Today’s marketplace is extremely competitive with businesses competing for market share, customer acquisition and customer retention. In...
