Covid has dominated the backdrop to how major consumer brands and retailers engage with their customers across both on and offline channels, but over the past 12 months, how has covid affected consumer behaviour? It would be stretching it to say that 2020 wasn’t a bit...
Food service delivery is one of the fastest growing channels and an important segment within the out of home food service market. The pandemic has accelerated this growth and consumer uptake from a segment that previously did not order take-outs. Ordering a takeaway...
It’s been a tough 2020; the pandemic shifting how we, as consumers, feel and behave. Here are a few interesting facts and statistics about consumer behaviour trends for 2021 and how they relate to how the pandemic has influenced this change. Black Friday Sales With...
The pandemic this year has seen consumers experiencing conditions never seen before. Restrictions on our movements, shopping, social behaviour and for extended periods of time. It’s obvious that we’ve all had to adapt; working from home, connecting and socialising...
Experienced data and SaaS entrepreneur, Mike Housley, has been recruited to join the board of leading Consumer and Retail data driven marketing agency Serendipity2 (S2). Housley comes in as Non Executive Director and will be working closely with founder, Peter Flood,...
Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a severe impact. Inconsistencies across your marketing mix will impair your...
