How Has Covid-19 Affected Consumer Behaviour

How Has Covid-19 Affected Consumer Behaviour

Covid has dominated the backdrop to how major consumer brands and retailers engage with their customers across both on and offline channels, but over the past 12 months, how has covid affected consumer behaviour? It would be stretching it to say that 2020 wasn’t a bit...
Food Service Delivery Growth

Food Service Delivery Growth

Food service delivery is one of the fastest growing channels and an important segment within the out of home food service market. The pandemic has accelerated this growth and consumer uptake from a segment that previously did not order take-outs. Ordering a takeaway...
How important is Brand Alignment for Growth?

How important is Brand Alignment for Growth?

Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a severe impact. Inconsistencies across your marketing mix will impair your...