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Serendipity2 – How to adapt to working from home

Serendipity2 – How to adapt to working from home

Working from Home during Covid-19 With more than half the UK workforce working from home, Serendipity2 included, we thought it would be good to share some hints and tips on how to be effective. Many of us have been working from home for 3 weeks now, with family in the...
How important is Brand Alignment for Growth?

How important is Brand Alignment for Growth?

Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a severe impact. Inconsistencies across your marketing mix will impair your...