by Clare Kiteley | Jun 2, 2020 | Topic
Consumers in Lockdown As lockdown restrictions ease, we are entering into a new world for brands and retailers.Consumers have been forced to stay at home in lockdown. This is a once in a lifetime situation that has never been seen before and hopefully never again....
by Clare Kiteley | May 15, 2020 | Topic
When lockdown hit on 23rd March 2020, no one could fully appreciate the impact lockdown would have on all our lives. From schools closing, offices being told to work from home, business’ furloughing swaths of employees and much of all retail, leisure and travel...
by Clare Kiteley | Apr 16, 2020 | Topic
Working from Home during Covid-19 With more than half the UK workforce working from home, Serendipity2 included, we thought it would be good to share some hints and tips on how to be effective. Many of us have been working from home for 3 weeks now, with family in the...
by Clare Kiteley | Jan 10, 2020 | Creative Execution, Topic
Serendipity has been working with Smallpiece Trust for over a year. As a result of our work we were commissioned to develop creative assets to drive an internal communications campaign. S2 designed collateral to communicate and promote the Trust’s new B.E.S.T...
by Clare Kiteley | Jan 8, 2020 | Articles, Topic
Aligning Brand Profile To Your Customer Base For FMCG companies understanding the brand profile of your customers is crucial. If your brand profile is misaligned or out of touch, it can have a severe impact. Inconsistencies across your marketing mix will impair your...
by Clare Kiteley | Nov 27, 2019 | Topic
S2 Welcomes New Clients Onboard. We love working with brands and retailers providing research, insight, strategy and creative that drives sales, market share and return on investment. Out talented team are passionate about what they do, particularly when its around...
