by Clare Kiteley | Sep 17, 2018 | Strategy & Insight, Topic
Web Development Project, Sales Platform S2 is pleased to be working with Marston’s on a Web Development Project. Marston’s is one of the country’s top pub businesses and the leading brewer of premium cask and bottled beers. They operate six...
by Clare Kiteley | Sep 5, 2018 | Events, Topic
After a successful Q2 with client wins including Marstons (Website), E & J Gallo Wines (Consumer Segmentation), Coca Cola (Coke Classic V Pepsi Consumer Research) and Relaxsol (Consumer Research), Serendipity2 enjoyed a day of team building – a rare day...
by Clare Kiteley | Aug 17, 2018 | Customer Research, Strategy & Insight, Topic
Insight Project – Consumer Brand Profiling S2 is delighted to work with food & drink client E & J Gallo Winery. E & J Gallo Winery is the largest family owned winery in the united states. A winery and distributor since 1933 its mission is to be...
by Clare Kiteley | Aug 9, 2018 | Strategy & Insight, Topic
Push & Pull Retail Marketing Strategy Our award winning work is centred upon a ‘Push & Pull’ relationship which uses customer insight as the glue which links brands, retailers consumers. Traditionally, FMCG companies have been too heavily focused on brand...
by Clare Kiteley | Aug 2, 2018 | Strategy & Insight, Topic
Why is Customer Loyalty & Engagement Important to Retailers Todays marketplace is challenging to say the least, partly due to the rise in consumer expectation of a personalised tailored experience and partly down to the technological age. Consumers now have...
by Clare Kiteley | Jul 24, 2018 | Strategy & Insight, Topic
Why carrying out catchment analysis will help provide the marketing insight to identify good business opportunities, align category management and reduce resource and budget wastage. What is Catchment Analysis? Catchment is important for retailers and venues, it’s...
