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Working with Royal Caribbean Cruises

Working with Royal Caribbean Cruises

Royal Caribbean International is a cruise line offering holiday cruise experiences, one of the largest cruise operators for the last 40 years. RCL wanted to gain a better understanding of their customer segments to drive actionable insight that will aid customer...
Creating a Customer Profile

Creating a Customer Profile

It’s time you understood your customers! A customer profile is a way to create a portrait of your customers to help make business decisions around products or services. If you understand who is buying your products and why, the ‘key triggers and motivators’, you...