by Chris Roberts | Jun 18, 2017 | Strategy Insight
Store Location Planning for Tim Hortons UK Serendipity2 is very proud of its role providing Tim Hortons store location planning to identify its new store location. Tim Hortons Inc. is a Canadian multinational fast food restaurant known for its coffee and doughnuts....
by Chris Roberts | Apr 28, 2017 | Strategy Insight
In an age where customers are king, marketers constantly have to strive to keep ahead of the marketplace adapting how they interact and engage with customers to drive brand loyalty and sales growth. How we perceive customers at different stages in the decision and...
by Chris Roberts | Apr 25, 2017 | Strategy Insight
Customer Profiling Defined The definition of Customer profiling is ” a description or analysis of a typical or ideal customer for one’s business” Harper Collins Publishers. Customer profiling is a marketing tool that businesses use to understand...
by Chris Roberts | Oct 24, 2016 | Strategy Insight
Customer segmentation is the practice of dividing customers into groups of individuals that have shared characteristics or traits. These characteristics may be age, gender, life stage, or traits such as interests and spending habits. The aim of segmentation is to...
