Experienced data and SaaS entrepreneur, Mike Housley, has been recruited to join the board of leading Consumer and Retail data driven marketing agency Serendipity2 (S2).
Housley comes in as Non Executive Director and will be working closely with founder, Peter Flood, and the rest of our team.
Housley said ‘Peter and I have worked together on various projects over the years. I very much welcome this opportunity to work as part of his excellent team to help grow this hugely exciting and innovative agency. Serendipity2 has the qualities, the people and depth of services to expand quickly over the next few years with major brands and retailers rapidly adapting their business model to align with the explosion in a direct to consumer approach’.
Peter Flood, Founder of S2 said ‘Mike brings a wealth of experience in building successful marketing agencies. It’s a major coup for us to get him on board and we all look forward to working with him’.
About Mike Housley
An experienced serial entrepreneur and marketing professional.
Co-Founder of Cyance in 2007, the leading European Account-Based Intent Platform vendor. Cyance has developed Nexus – a transformational B2B ‘Buying Intent Driven’ SaaS platform. This helps UK and international organisations to identify and engage with customers and prospects that are in active buying mode.
After a senior management career with D&B, Housley established DMS – a database marketing agency. The business expanded to become a full service agency and was acquired by Interpublic Group in 2000.
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