Serendipity2 is working with Carlsberg Marston’s Brewing Company to ensure their dedicated sales and marketing platform is geared up for the new brands that come with this exciting venture. Our digital asset management tool will allow the sales and marketing teams, across the company, to access pertinent information quickly. It will allow the brand teams to ensure that the information is up to date and accurate, therefore acting as a ‘one stop’ shop for the different sales resources.

The bespoke content management system is also fully customisable and can be adapted as the needs of the company change. For example if new brands are added or the sales team structure is adapted. The tool will also allow the brand team insights into interactions on the platform so that they can see how their sales team are interacting with the new tool.

Carlsberg Marston’s Brewing Company is one of the ‘newest’ historic brewers in the UK. Formed out of a joint venture between Carlsberg UK and Marston’s PLC, who are both shareholders, together they have over 300 years of shared values, history and heritage in UK brewing.

The new Carlsberg Marstons Digital Asset Management platform is due to go live in April.

As we can’t share the new look and feel of the updated site, here are a few screen shots of Marston’s previous site, which we developed.

Example of digital asset management tool
Carlsberg Marstons digital asset management tool

More about Carlsberg Marston’s Brewing Company

Carlsberg Marston’s Brewing Company offer customers an enviable portfolio of lagers, ales and craft beer brands from the best of two master brewing teams, plus beers under lincense from valued partners. These include lagers such as Carlsberg Danish Pilsner, Carlsberg Expørt and Poretti; premium cask and packaged ales, including Hobgoblin, Marston’s Pedigree, Tetley’s, Wainwright and 61 Deep; brands under license including San Miguel, Mahou, Estrella Damm, Shipyard, Erdinger, Warsteiner and Kirin; a broad selection of alcohol-free beers; plus distribution of the Brooklyn Brewery and London Fields Brewery craft portfolios.