S2 has been appointed by Skinsmiths, a skincare company with 9 high end clinics in London that is now looking to sell their skincare products online direct to consumers.  

Skincare UK Market Research

Skinsmiths are a brand dedicated to providing skincare confidence, ‘making the pathway to skin confidence simple’. Initially clinic based, Skinsmiths is looking to grow their online presence offering skin care products to a wider UK audience. During the current pandemic, it has never been more important to offer an online platform selling to customer direct.

Serendipity2 is providing both skincare user research and consumer profiling for Skinsmiths.

Customer Persona Development

Skinsmiths is a brand dedicated to providing skincare confidence, ‘making the pathway to skin confidence simple’. Initially clinic based, Skinsmiths are looking to significantly grow their online presence offering their skin care products to a wider UK audience. During the current pandemic, it has never been more important to be able to sell to direct to consumers (D2C) and their customer website is being upgraded to manage the increase capacity. 


S2 is working with Skinsmiths to identify and develop key consumer profiles using a combination of research and data analytics. S2 is initially conducting online research of 2,000 participants to explore the skincare marketplace. This will be used to gain a better understanding of socio-demographics and to identify who they are, what motivates and influences their skincare routines and how best to engage with them.

S2 is excited to be working with this exciting brand and look forward to delivering this project in Q1 2021.