Retail location planning using data insight
Getting the right location - retail location planning If you’re preparing to open a new retail location, to extend the reach of your existing estate or beginning a start up, identifying the right...
Marketing Workshop – Using Data Insight Strategy & Creative
We would like to thank everyone who attended our marketing workshop on Tuesday 12th September at Jephson Gardens in Leamington Spa. We had a very successful workshop aimed at companies within the...
Big Data Analytics – When to call the experts in
Big Data, Marketing Insight & Analytics You have an internal insight & analytics team so you have everything covered and don’t need to call in the 'Big Data' analytics experts for help or...
Tim Hortons Store Location Planning
Store Location Planning for Tim Hortons UK Serendipity2 is very proud of its role providing Tim Hortons store location planning to identify its new store location. Tim Hortons Inc. is a Canadian...
Shopper versus Consumer – the difference between the two
In an age where customers are king, marketers constantly have to strive to keep ahead of the marketplace adapting how they interact and engage with customers to drive brand loyalty and sales growth....
What is customer profiling – how customer analysis can improve your marketing
Customer Profiling Defined The definition of Customer profiling is " a description or analysis of a typical or ideal customer for one's business" Harper Collins Publishers. Customer profiling is a...
Customer Segmentation the Basics
Customer segmentation is the practice of dividing customers into groups of individuals that have shared characteristics or traits. These characteristics may be age, gender, life stage, or traits...