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COMPANY NEWS & BLOGS
The latest news from Serendipty2 including company updates & blogs discussing hot topics in the marketing sector and the industries we work in.
How to use customer profiling to gain a competitive advantage
'How to use customer profiling to gain a competitive advantage' download article .pdf Why use customer profiling? Today’s marketplace is extremely competitive with businesses competing for market...
How to use customer insight to drive brand loyalty
The brand loyalty squeeze. How can businesses today, understand enough about their customers to drive sales and brand loyalty? We now live in an age where consumer loyalty is declining and customers...
Gin consumption 2017 – a reflection of consumer trends
Gin consumption hits sales high as consumer drinking habits change. As a gin drinker myself, I was interested to read that gin consumption has increased, with sales exceeding the £1billion mark at...
Shopper Engagement: When the shopper is not the end user
Shopper Engagement. Many people often mistake the role of the shopper and the consumer. Whilst they are sometimes one and the same person, often the shopper is not the end consumer and it is only by...
Consumer insight is better than ‘gut feel’
Why is consumer insight better than 'gut feel'? If I had money for every time a client said they knew who their customers were or had a ‘good gut feel’, I wouldn’t need to carry on working. The...
Retail location planning using data insight
Getting the right location - retail location planning If you’re preparing to open a new retail location, to extend the reach of your existing estate or beginning a start up, identifying the right...
Marketing Workshop – Using Data Insight Strategy & Creative
We would like to thank everyone who attended our marketing workshop on Tuesday 12th September at Jephson Gardens in Leamington Spa. We had a very successful workshop aimed at companies within the...
Big Data Analytics – When to call the experts in
Big Data, Marketing Insight & Analytics You have an internal insight & analytics team so you have everything covered and don’t need to call in the 'Big Data' analytics experts for help or...
Tim Hortons Store Location Planning
Store Location Planning for Tim Hortons UK Serendipity2 is very proud of its role providing Tim Hortons store location planning to identify its new store location. Tim Hortons Inc. is a Canadian...
Shopper versus Consumer – the difference between the two
In an age where customers are king, marketers constantly have to strive to keep ahead of the marketplace adapting how they interact and engage with customers to drive brand loyalty and sales growth....
What is customer profiling – how customer analysis can improve your marketing
Customer Profiling Defined The definition of Customer profiling is " a description or analysis of a typical or ideal customer for one's business" Harper Collins Publishers. Customer profiling is a...
Customer Segmentation the Basics
Customer segmentation is the practice of dividing customers into groups of individuals that have shared characteristics or traits. These characteristics may be age, gender, life stage, or traits...
