We would like to thank everyone who attended our marketing workshop on Tuesday 12th September at Jephson Gardens in Leamington Spa. We had a very successful workshop aimed at companies within the leisure and hospitality sectors.
Our interactive workshop on:-
How to use the power of your database to drive traffic to venue, increase sales and improve customer engagement & loyalty.
Peter Flood CEO of Serendipity2 stated
”It was great to see so many people turn up to one of our industry workshops on Tuesday this week. This event focused on using data intelligence, strategy and creative execution to help drive visitor traffic to venues and online. It was a great day’s event in the lovely setting of Jephson Gardens in Leamington Spa and our guests really seemed to enjoy the atmosphere, interactive sessions, lunch and learning experience….. here’s to many more. ”
- Museum of British Rural Life
- Halycon Gallery
- New Brewery Arts
- National Heritage Centre
- Wolverhampton Race Course
- Cattle Country Adventure Park
- Wildmoor Spa & Hotel
- Chepstow Racecourse
- MAD Museum
- Ragley Hall
- Hatton Country World
Outline Agenda
10.00am – Welcome Tea & Coffee
10.30am – S2 Introduction (Peter Flood)
Marketing challenges – the big questions?
Interactive exercise
11.15am – Data Insight (Clare Kiteley)
Customer profiling & segmentation
Catchment analysis – dynamic catchment & drive -time
Segmentation exercise
12.15am – Marketing Strategy (Carolyn Baines)
Developing bespoke personas
Insight related strategy
Brand led v discount led
Interactive exercise
1.15am – Lunch
1.45pm – Creative Execution into Campaigns (Sonia Holmes)
Channel preference
Catchment awareness (radio, outdoor advertising, door-drop, email lists)
Targeted creative communications (Persona related)
Creative led exercise – Persona suitability
On and offline creative case studies
3 pm – Networking