Serendipity2 is pleased to announce the promotion of Harriett Type to the position of Managing Director. Harriett will
report directly to founder & CEO Peter Flood and will oversee the company’s day-to-day operations, formally effective 1 November.

Harriett’s appointment to the role of Managing Director marks a significant milestone in the company’s 22-year history. Harriett will take over the day-to-day operations, allowing Peter to concentrate on building key partnerships and extending client relationships, as well as increasing industry networking. Having joined Serendipity2 in November 2022 as Client Services Director, Harriett has been instrumental in building on existing client relationships, supporting business development, as
well as leading marketing strategy development.

With a team of highly experienced data science, research and marketing professionals, the business is well-positioned for rapid expansion and will continue to focus on its specialist industries, including food & beverage, leisure, hospitality, food service and travel. Clients include Coca-Cola EuroPacific Partners, TUI, Quorn, Carlsberg Marston’s Brewing Company, Royal Caribbean International, Britvic, Unilever, Schweppes and Diageo.

Founder & CEO Peter Flood stated, “The key to our future success lies in our ability to adapt to the changing landscape and focus on strategic growth. Harriett’s promotion to Managing Director is a testament to her leadership and vision. She has been instrumental in guiding Serendipity2 through challenging post-Covid times, and we have every confidence in her ability to lead the company into a new era of prosperous success. It’s an exciting chapter for the business.”

Discussing her appointment, Harriett said, “I am honoured and excited to take on this new responsibility. Serendipity2 is a company with a rich history, a very bright future, an incredible client roster, and a team that is totally passionate about what we do. I look forward to continuing our journey towards success, backed by our people and data-led innovation.”

Since 2001, Serendipity2’s team of data-driven marketing and creative experts have used data science, technology, creativity and industry expertise to help consumer brands and retailers accelerate business performance and drive measurable growth.